Sales and Advertising

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• The Human Voice Is Sales' and Marketing's Biggest Blind SpotIrv Shapiro
  The re-emergence of voice-based communications is forcing marketing and sales teams to acknowledge that voice is in their blind spot—and they're losing business as a result. Here's a look at ...
  Customer Relationships, Marketing Automation, Marketing Tips, Sales, Sales and Advertising
• Why Your Buyers Are Ignoring Your Lead-Gen EffortsJo Roberts
  Your buyers are more likely than ever to ignore your lead-gen efforts. Why is that?
  Customer Behavior, Lead Generation, Lead Nurturing, Sales, Sales and Advertising
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• B2B Buyer Behavior: When Web Leads ConvertAyaz Nanji
  Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising
• The 20 Most Shared Ads of 2013Ayaz Nanji
  Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos, YouTube
• Best-in-Class Demand Generation and Data Management [Infographic]
  Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
  Data, Demand Generation, Lead Generation, Sales and Advertising
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines
• State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]Ayaz Nanji
  One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
  Lead Generation, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• What Works When Selling to Marketers [Infographic]Ayaz Nanji
  Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
  Customer Behavior, Lead Generation, Research Summaries, Sales, Sales and Advertising
• AOL Served More Video Ads Than Google in SeptemberAyaz Nanji
  AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 ...
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising, Videos, YouTube
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• How B2B Commerce Is ChangingAyaz Nanji
  More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
  B2B Marketing, Digital Marketing, Mobile Marketing, Research Summaries, Sales, Sales and Advertising
• What B2B Sales Winners Do DifferentlyAyaz Nanji
  The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.
  B2B Marketing, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• The Evolution of Marketing Data [Infographic]Verónica Jarski
  With each passing decade, marketers' ability to better understand their customers through data deepens. The following infographic shows how marketers' use of data has evolved and how they can plan ...
  Behavioral Marketing, Big Data, Customer Behavior, Customer Insight, Data, Marketing Analytics, Marketing Strategy, Sales and Advertising, Segmented Research Data
• Direct Mail Marketing, Direct Profit? [Infographic]Verónica Jarski
  Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
  Advertising, Customer Behavior, Direct Marketing, Email, Sales and Advertising, Search Engines
• Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
  As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Product Marketing, Sales and Advertising, Videos
• A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Jarski
  To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
  Ad Copy, Advertising, Campaign Management, Copywriting, Customer Engagement, Customer Retention, Google, Lead Generation, Marketing Analytics, Product Marketing, Sales and Advertising, SEO
• Companies Unaware of Slow Sales Response Times to Online LeadsAyaz Nanji
  Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in ...
  Customer Acquisition, Research Summaries, Sales, Sales and Advertising
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing