#SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and MoreAngela Natividad
Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad ...
Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]Vahe Habeshian
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study ...
Mobile Minute [Video]: Second Screens, the App Movie, Google GlassAmanda Klohmann
This week we cover mobile's increasing role as couch potato, its star turn in theaters, and a couple of ways Google Glass adds perspective. All in just over a minute.
Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)Lenna Garibian
Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has ...
Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
Marketing Budgets and Staffing Levels Rising WorldwideLenna Garibian
The outlook for marketers worldwide continues to strengthen, according to new data from Warc's Global Marketing Index. The headline GMI, a metric that combines trends observed in marketing budgets, trading ...
Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
, Career Management
, Customer Acquisition
, Customer Behavior
, Direct Marketing
, Product Marketing
US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
, Brand Awareness
, Customer Acquisition
, Customer Engagement
, Customer Relationships
, Digital Marketing
, Digital Theory
, Direct Marketing
, Integrated Marketing
, Interactive Marketing
, Lead Generation
, Mobile Marketing
, Online Marketing
, Social Media
Sports in 2012: On-the-Go Content, Marketable AthletesLenna Garibian
From stats and scores to game footage, mobile devices played a huge role in sports content consumption in 2012, according to Nielsen's 2012 Year in Sports summary, including its annual ...
#SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
Social Media, Online Video Driving Ad Spend Growth
Bolstered by Internet advertising—particularly social media and online video—global ad spend growth is forecast to strengthen over the next three years, rising from an estimated 3.3% growth in 2012, to ...
Video Advertising Surging, Ad Technology Advances Playing a Role
Advances in ad technology have helped drive dramatic increases in digital video spending in 2012: 97% of surveyed video buyers (agencies, brands, and trading desks) say their video ad budgets ...
'Native' Ads May Damage Brand Perceptions
"Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor ...
The History of Web Video Delivery [Infographic]
Online video isn't just becoming faster, more accessible, and of higher quality; it's also growing quickly as a media platform. In fact, in July 2012, 184 million Web users in ...
16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Jarski
To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
Blue America Watches More Online Video Than Red
Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012, according to Ooyala's Q2 Global Video ...