TV

Topics » Articles » TV

• #SocialSkim: Are 'Bots' About to Replace Apps? Plus 13 More Stories in This Week's RoundupChristian Neri
  Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Sales, Social Media, SocialSkim, Television, Tumblr, TV, Twitter, Videos
• #SocialSkim: Instagram: 'Chronological Order Is so... Yesterday'; Plus 11 More Stories in This Week's RoundupChristian Neri
  This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll ...
  Advertising, Community, Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Television, TV
• The Most Effective Ad Types for Influencing VotersAyaz Nanji
  Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International.
  Advertising, Customer Behavior, Research Summaries, Survey Data, TV
• 2016 Advertising Rate Increases Forecast for Nearly All ChannelsAyaz Nanji
  Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data, TV
• Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz Nanji
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
  Advertising, Mobile Marketing, Newspapers, Research Summaries, Sales and Advertising, TV
• The Most Mentioned Television Networks OnlineAyaz Nanji
  On average, FOX gets the most online mentions per day of any television network, according to a recent report from Brandwatch. But what happens when Netflix is included in the ...
  Brand Awareness, Customer Service, Research Summaries, Social Media, Social Networking, TV
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• Projected Ad Spend Changes by Format and RegionAyaz Nanji
  Global ad spend is projected to increase 4.4% in 2015—and 5.3% in 2016, boosted by the Summer Olympics in Rio and the US Presidential elections—according to projections by ZenithOptimedia.
  Advertising, Digital Marketing, International Marketing, Mobile Marketing, Research Summaries, Sales and Advertising, Television, TV
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• How Many Americans Subscribe to Streaming Video Services?Ayaz Nanji
  Some 41% of US homes have access to a subscription-based video-on-demand services (such as Netflix) according to 4Q14 data from Nielsen.
  Content, Customer Behavior, Nielsen Data, Research Summaries, Television, TV, Videos
• Does Twitter Activity Map to TV Engagement?Ayaz Nanji
  Does a high volume of tweets about a TV show indicate the viewing audience is more engaged while watching the programming?
  Customer Behavior, Research Summaries, Social Media, Social Networking, TV, Twitter
• #SocialSkim: Leonard Nimoy Tributes, Clickable Instagram Ads, How House of Cards Viewers Tweet, More!Angela Natividad
  See how stars and fans alike mourned the passing of Leonard Nimoy. You'll also see Instagram's new ad formats, how House of Cards viewers tweet, and what drives customers to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Retail Marketing, Social Media, SocialSkim, Television, TV, Twitter, Vine
• The 10 Most Shazamed TV Ads Last YearAyaz Nanji
  The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app.
  Advertising, Mobile Marketing, Research Summaries, TV
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing
• Flip Your Media Plan: From Old-School Marketing to Digital in Three StepsSusan Solomon
  Changes are coming, actually more quickly than they have in decades. Even for old-school industries, it's time to make important shifts in strategy—to rethink marketing and flip our media plans ...
  Advertising, Content Marketing, Marketing Strategy, Mobile Marketing, PPC Campaigns, Public Relations, Search Engine Marketing, Social Media, Targeting, Television, TV
• #SocialSkim: Ello, Top 10 Vines Chart, iPhone's Bending, Twilight on Facebook, More!Angela Natividad
  What's Ello, anyway? Get its story. We also found the first-ever Brand Vine chart (Top 10 Vines). And we look at how brands responded to the iPhone 6 bending (yes, ...
  Advertising, B2B Marketing, B2C, Customer Service, Digital Marketing, Digital Theory, Facebook, LinkedIn, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Vine
• #SocialSkim: Cyber Lions Winners, Video Marketing Improved, GIF Use for Business, More!Angela Natividad
  What an inspiration-packed week! See what won the Cyber Lions at Cannes, learn how social media can improve video marketing, and get the scoop on how best to use GIFs ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Integrated Marketing, LinkedIn, Pinterest, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube