Video Blogs

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• How to Use Video Content to Create a Loyal AudienceAli Liaquat
  Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
  Content, Content Marketing, Customer Loyalty, Customer Relationships, Video Blogs, Videos
• #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This WeekChristian Neri
  This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Mobile Marketing, Publishing, Sales, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Video Blogs, Videos
• How to Write a B2B Explainer Video Script That ConvertsColin Hogan
  You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Sales, Video Blogs, Videos, Web Content, Writing
• YouTube Film School for Marketers: The Scrappy Upstart's Cheat Sheet for High-Quality Video MarketingLena Brooks
  If you don't have video experience, video marketing can be intimidating. But it doesn't have to be. Here's a cheat sheet to get you started making great videos for YouTube.
  Content, Content Marketing, Social Media, Video Blogs, Videos, YouTube
• #SocialSkim: Twitter Video Grabs, Oculus Movies, Snapchat Discover, Social for Sales, More!Angela Natividad
  Find out how winter storm Juno affected the social sphere, what Twitter's got in store for video, Facebook's Oculus big-screen schemes, the skinny on Snapchat's Discover feature, and integrating a ...
  Advertising, B2B Marketing, B2C, Collaboration, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Technology, Twitter, User-Generated Content, Video Blogs, Videos, YouTube
• You Need to Add Video to Your Personal Branding StrategyWilliam Arruda
  Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your influence.
  Brand Awareness, Brand Management, Career Management, Content, Search Engine Marketing, SEO, Thought Leadership, Video Blogs, Videos
• #SocialSkim: Interneterventions, Facebook Is Like the Plague, Pinterest PersonalizedAngela Natividad
  The week in social was action-packed. Get an Old Spice "internetervention," see how Pinterest plans to get personal (and monetize compulsive recipe-sharing), find out what Facebook and the bubonic plague ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Video Blogs, Vine, YouTube
• 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on AirGrant Tilus
  If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Google+, Inbound Marketing, Lead Generation, Publishing, Social Media, Video Blogs, Web Content, Webinars, YouTube
• The State of Video in 2013 [Video Infographic]Jose Sanchez
  This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, ...
  Content, Marketing Strategy, Mobile Marketing, Video Blogs, Videos
• Free and Paid Ways to Promote Your Brand on YouTubeAlesia Krush
  Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.
  Advertising, Google, Video Blogs, YouTube
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• 2012 State of Online Video [Infographic]Verónica Jarski
  The amount of content videos and video ads viewed in 2012 reached record-breaking numbers, according to SundaySky report. To help illustrate those stats and the state of online video in ...
  Customer Behavior, Customer Engagement, Customer Experience, Email, Email Marketing, Video Blogs, Videos
• Three Metrics for Measuring the Success of Your VideoEzra Fishman
  Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. ...
  Customer Engagement, Digital Marketing, Interactive Marketing, Measurement, Metrics, Video Blogs, Videos, Web Content
• The Evolution of Business Video [Infographic]
  The history of the business video dates back to the 1970s, when AT&T created the Picturephone. The device transmitted an image only once every two seconds—slow speeds that would make ...
  Branding, Content Marketing, Online Marketing, Smartphones, Video Blogs, Videos, YouTube
• Tell Your Own Story
  Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
  Customer Relationships, Customer Satisfaction, Marketing Inspiration, Social Media, Video Blogs, Websites
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
  Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
• Top Five Rules for Creating a Successful Video Blog for BusinessBrent Altomare
  Blogs provide rich opportunities for organizations to interact with customers. But now marketers are wondering how to create even more dynamic content and "stickiness." That next level of intimacy has ...
  Blogging Strategy, Corporate Blogging, Marketing Tips, Video Blogs
• Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)Ann Handley
  New media and technology have inherently changed the way the newest generations experience the world: how they learn, live, play, and communicate. So what's this mean for marketers, specifically, who ...
  Digital Marketing, Marketing Tips, Social Media, Video Blogs
• Case Study: How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand AwarenessKimberly Smith
  Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and ...
• Popping the Top on Your Brand's Potential With Social Media: Q&A With Gary VaynerchukMack Collier
  There's probably no better case study on how a business leverages social media to connect with customers and grow itself than Gary Vaynerchuk's Wine Library. Here, Gary shares the reasons ...
  Branding, Facebook, Social Media, Twitter, Video Blogs, Videos