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• Reducing Your Rates: How Low Should You Go?Kate Toon
  You send a great proposal, but now the client says your costs are too high. Should you reduce your rates to win the job, or should you stick to your ...
  Brand Positioning, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Smarter, Pricing, Services Marketing, Writing
• Top 10 Ways to Improve Email Open RatesKevin Gao
  For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 ...
  Content, Email, Email Marketing, Email Subject Lines, Personalization, Writing
• Meet the World's Greatest Social Media MarketerBarry Feldman
  You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.
  Career Management, Content, Customer Engagement, Integrated Marketing, Social Media, Writing
• Mark Twain's 10-Sentence Course on Branding and MarketingTom Bentley
  Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
  Advertising, Brand Loyalty, Brand Management, Brand Positioning, Branding, Career Management, Content, Content Marketing, Humor, Marketing Strategy, Positioning, Writing
• 10 Marketing Buzzwords to Stop Using Right NowVerónica Jarski
  After we published the first buzzwords slide show, 15 Marketing Buzzwords to Stop Using Now, we received illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords ...
  Content, Writing
• Three Gaffes to Avoid in Marketing Content and Public SpeakingErnest Nicastro
  The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them ...
  Career Management, Conferences, Content, Content Marketing, Corporate Communications, Writing
• Is Your Content in Great Shape? Give It a WorkoutPawan Deshpande
  As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, White Papers, Writing
• 13 'Secrets' to Engaging Your Blog Site VisitorsMichelle Rebecca
  You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Engagement, Writing
• Top Five Tips for Making Content Work for Your BrandNeil Mody
  Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you ...
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Marketing Strategy, Marketing Tips, Writing
• How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
  Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
  Brand Positioning, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Five Tips to Emotionally Connect Readers to Your WritingChris Nosal
  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
  Ad Copy, Blogging, Content, Content Marketing, Copywriting, Creativity, Web Content, Web Copy, Writing
• The Nitty-Gritty of Brand Story PowerCatherine Sherlock
  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Videos, Writing
• Turbocharge Your Content Marketing MachineAlastair Kane
  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Marketing Strategy, Personas, Web Content, Writing
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Google Authorship and Author Rank: Big for SEO in 2013 and BeyondHaris Bacic
  This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
  Blogging, Content, Google+, SEO, Web Content, Writing
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 3 of 3)Tommy Walker
  In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
  Blogging, Blogging Strategy, Community, Content, Customer Behavior, Customer Relationships, Marketing Strategy, Social Media, Web Content, Writing
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
  Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
  Content, Content Marketing, Google, Inbound Marketing, Keywords, Marketing Tips, Social Media, Web Content, Writing