Writing

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• Seven Ways to Talk Your Financial Execs Out of Jargon and Bad WritingSusan Weiner
  Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But ...
  Career Management, Collaboration, Content, Copywriting, Management, Marketing Tips, Print Collateral, Writing
• A More Human Model for Product StorytellingKathy Klotz-Guest
  The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world ...
  Content, Content Marketing, Customer Acquisition, Product Marketing, Sales, Writing
• Top Tips for Writing Successful SMS Marketing Messages [Infographic]Verónica Jarski
  Write SMS messages that rock by following the tips in this Text Marketer infographic.
  Content, Digital Marketing, Mobile Marketing, SMS, Writing
• The Other C Word: Your Key to Great Content MarketingDoug Kessler
  Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something ...
  Branding, Content, Inbound Marketing, Web Content, Writing
• Einstein Told Me the Secret to Effective Online MarketingBarry Feldman
  I got to interview Albert Einstein. It was insane. And he told me the secret to online content! Here's how it all went down.
  Content, Content Marketing, Digital Marketing, Inbound Marketing, Testing, Web Content, Writing
• SEO Strategies Every Company Needs to Master [Infographics]Verónica Jarski
  Need to develop an SEO strategy for your company? Check out the suggestions in these two infographics for creating a strategy suited for your business.
  Content Strategy, Copywriting, Keywords, Marketing Tips, SEO, Strategy, Writing
• Talking Epic Content and the Evolution of an Industry: My Q&A With Joe PulizziAnn Handley
  My friend Joe Pulizzi today releases a new book on the evolution of content and marketing. Joe is the founder of the Content Marketing Institute, and his new book is ...
  Content, Content Marketing, Inbound Marketing, Web Content, Writing
• With Little SEO Value Left in Them, Are Press Releases Still Worthwhile?Rebecca Joyner
  Just as press releases were about to go the way of the horse and buggy, SEO saved that workhorse of public relations. But Google again changed the rules, stripping most ...
  Content, Public Relations, Search Engine Marketing, SEO, Writing
• 12 Tenets of Content Creation [Infographic]Seth Price
  Are you reaching out to your customers when they have questions? Here are some 12 tips to help you answer the questions they are asking (not just the ones you ...
  Blogging, Content, Content Marketing, Content Strategy, Customer-Centric, Customer Engagement, Customer Relationships, Keywords, Marketing Tips, Web Content, Websites, Writing
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• The Epic Face-Off in Copywriting: Hype vs. No-Hype [Infographic]Marcia Yudkin
  This is the best infographic you have ever seen discussing the difference between hype-filled writing and straightforward copy. Which one works best for your audience?
  Ad Copy, Content, Content Marketing, Web Copy, Writing
• Love, Signals, Noise... and Great Business WritingRichard Pelletier
  "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
  Content, Corporate Communications, Customer Communications, Web Content, Web Copy, Writing
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• Make Sure Your Emails Are Wicked Smaht [Slideshow]Perrin McCormick
  Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht ...
  Content, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)Catherine Sherlock
  The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Inbound Marketing, Sales, Writing
• The Best Content Ideas Come From Customers' NightmaresBarry Feldman
  Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Insight, Sales, Web Content, Web Copy, Writing
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• The State of Digital Copywriting: Top Challenges and TrendsAyaz Nanji
  The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent ...
  Content, Content Marketing, Copywriting, Digital Marketing, Research Summaries, Web Content, Web Copy, Writing