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• Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
  Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• Who Has Time for All That PR Stuff?Greg Miller
  When people want to know about you, your products, and your success story, the first thing they do is go to Google to see what you're doing, even before checking ...
  Content, Content Marketing, Public Relations, Search Engine Marketing, Social Media, Writing
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Nine Tips for Writing Effective SEO ContentShelly Kramer
  Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
  Blogging, Content, Keywords, Search Engine Marketing, SEO, Social Media, Writing
• Don't Just Script... Teleprospecting Done RightPeter Gracey
  The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
  Content, Customer Acquisition, Sales, Scenarios, Telemarketing, Writing
• 10 Ground Rules for Content MarketersAnn Handley
  Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. ...
  Blogging, Content, Content Marketing, Corporate Blogging, Marketing Tips, Writing
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• Six Story Elements to Help You Make Your Case
  To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
  Content, Content Marketing, Value Propositions, Writing
• Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
  Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
  Advertising, Brand Positioning, Branding, Customer Insight, Customer Service, Market Research, Product Marketing, Writing
• 'No soup for you!' Email Marketing Lessons From SeinfeldDave Calibey, Sky Calibey
  Seinfeld reigned as the most popular sitcom for most of the 1990s and inspired many a workplace water-cooler conversation with its quirky characters and absurd plots. The show might not ...
  Direct Marketing, Email, Email Deliverability, Email Marketing, Segmentation, Writing
• How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]Verónica Jarski
  Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...
  Brand Positioning, Content, Content Marketing, Strategy, Value Propositions, Vision Statements, Writing
• Five Tips to Make Company Blogs Worth ReadingMuhammad Yasin
  Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Four Questions B2Bs Need to Ask About Content Marketing [Infographic]Jonathan Gebauer
  ExploreB2B (with the help of CMI and MarketingProfs) has put together an Infographic that answers the "Why, What, How, and Where" of B2B content marketing.
  B2B Marketing, Content, Content Marketing, Copywriting, Corporate Blogging, Customer Relationships, Market Research, Marketing Tips, Newsletters, Social Media, Writing
• How to Create a Successful Blog Editorial Strategy in Just Six StepsDebbie Williams
  What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps ...
  Blogging, Blogging Strategy, Content, Content Marketing, Websites, Writing
• Four Tips for Writing an Effective Bio [Slide Show]Christian Gulliksen
  Let's face it, most executive bios are deathly boring—a list of career highlights delivered in the driest corporate-speak imaginable. If yours is one of them, don't despair. Here are four ...
  Career Management, Job Search, Writing
• Four Ways to Increase Clicks With a P.S.
  How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
  Content, Customer Engagement, Email, Writing