Writing

Topics » Articles » Writing

• The Do's and Don'ts of Writing a Customer Case Study [Infographic]Verónica Jarski
  Want to write a powerful customer case study that resonates with your audience? Then check out the following do's and dont's of crafting a successful case study.
  Case Studies, Content, Content Marketing, Copywriting, Creativity, Customer Insight, Writing
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• The Revolution Will Be Curated: Here's What That Means for PRBob Geller
  These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
  Content, Press Releases, Public Relations, Social Media, Web Content, Writing
• How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
  How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  Content, Lead Generation, Print Collateral, Sales, Services Marketing, Web Content, Writing
• Five Simple Ways to Make Your Press Release Stand OutNash Riggins
  For a lot of companies, finding PR success can be extraordinarily frustrating—especially when just starting out. But the good news is that it's actually fairly simple to get your brand ...
  Content, Press Releases, Public Relations, Writing
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• How to Get Great Content From Your Colleagues: Five Rules for SuccessDave Hochman
  Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization.
  Career Management, Content, Content Marketing, Content Strategy, Management, Project Management, Thought Leadership, Writing
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand OutPuranjay Singh
  You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
  Blogging, Content, Inbound Marketing, Lead Generation, Links, Social Media, Web Analytics, Web Content, Web Copy, Writing
• How to Measure the Success of Your Guest Post or ArticleAyodeji Onibalusi
  Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most ...
  Blog Comments, Blogging, Content, Content Marketing, Inbound Marketing, Measurement, Writing
• 21 Tips for Unlocking Your Creative Genius [Infographic]Verónica Jarski
  Need some marketing inspiration? The following infographic is packed with tips to boost your creativity.
  Career Management, Content, Creativity, Writing
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• The Four Principles of a Better Digital BriefJeff Roach
  As we continue to ask for more an more of our digital campaigns and products, we need to look at where it all starts—with the digital brief. But most briefs ...
  Creative Briefs, Digital Marketing, Hiring Outside Resources, Marketing Strategy, Online Marketing, Writing
• Step-by-Step Directions for Writing Your Next Piece of Content [Infographic]Verónica Jarski
  Everybody writes, but not everybody who writes gets to his or her intended destination. To help content marketers find their way, best-selling author Ann Handley offers this writing GPS.
  Blogging, Content, Content Strategy, Copywriting, Marketing Strategy, Writing
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing
• Writing Responsibly When Writing Responsively: Six Simple TipsSusan Solomon
  When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
  Content, Copywriting, Mobile Marketing, Web Content, Website Design, Websites, Writing
• Think Like a Publisher and Use These Six Types of Custom ContentDavid Palmer
  The biggest lesson brands can learn from publishers is the importance of various types of content. Make sure you're considering these types of custom content.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Writing
• Email Etiquette: Do Consumers Like Humor and Informality?Ayaz Nanji
  Do consumers like humor in marketing emails? Do they prefer formal or informal language? Is it acceptable to include the occasional "LOL" and "BTW"?
  Content, Email, Email Marketing, Research Summaries, Survey Data, Writing
• What Email Marketers Can Learn From Late Show With David Letterman [Infographic]Seamas Egan
  Late Show host David Letterman knows the power of an opening act for grabbing attention and keeping it. In marketing, an email subject line wields similar power.
  Content, Creativity, Email, Email Marketing, Email Subject Lines, Writing