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• Four Ways to Help Guest Writers Contribute Great Content for Your Company BlogLisa Kasanicky
  A company's blog is no longer the voice of one person. It's the voice of many telling the story of your brand. How can you keep your blog current and ...
  Blogging, Blogging Policy, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Writing
• What You Need to Do to Become a Thought LeaderEd Barks
  Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.
  Career Management, Content, Market Research, Public Relations, Public Speaking, Publishing, Thought Leadership, Writing
• How to Construct a Content Machine (Even If You're Not a Natural-Born Writer)Mandi Ellefson
  Here's a six-step process to dramatically increase the number and quality of your content pieces—in half the time it would otherwise take.
  Content, Content Marketing, Content Strategy, Hiring Outside Resources, Inbound Marketing, Web Content, Writing
• The Driving Forces Behind 10 Years of Storytelling [Infographic]Peter Baron
  This infographic takes a nostalgic road trip back in time to look at the top B2B marketing and PR trends that have shaped how corporate stories get told.
  Blogging, Content, Copywriting, Press Releases, SEO, Social Media, Writing
• 'Think Outside the Box' and Other Marketing Phrases You Need to Stop UsingKarol Król
  Using trendy words in small doses isn't a bad thing. But some of them have completely lost their meaning. The following 13 words and phrases need to be retired today.
  Content, Web Copy, Writing
• Three Good Reasons Why Google Authorship Still MattersAndy Crestodina
  Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good ...
  Blogging, Content, Content Marketing, Google, Google+, Web Content, Writing
• This Writing GPS Helps You Create Ridiculously Good ContentAnn Handley
  To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from ...
  Blogging, Content, Content Marketing, Copywriting, Customer Communications, Customer Engagement, Direct Marketing, Inbound Marketing, Publishing, Web Content, Writing
• Five Ways to Maintain Credibility in Your Content MarketingPetr Palas
  Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Social Media, Web Content, Writing
• Top Website Best-Practices to Boost Your SEOLee W. Frederiksen
  Implementing these best-practices (and periodically revisiting them to ensure that everything is running smoothly) can make a serious impact on search impressions, traffic, and rankings.
  Content, Customer-Centric, Customer Experience, Keywords, Search Engine Marketing, SEO, Website Design, Websites, Writing
• What I Learned About Building a Content Presence by Pushing on the FlywheelLouis Gudema
  Over the past 18 months, I've been doing small things here and there to keep the flywheel of my career in motion. Now, it's spinning fast and delivering results. But ...
  Career Management, Content, Content Marketing, Marketing Strategy, Personal Branding, Writing
• The Five Essential Elements of a Great Company Story [Infographic]Sandra Stewart
  Concerned that you don't have enough drama or action in your company story? Don't worry... You can craft a company story that is both compelling and informative.
  Brand Management, Brand Positioning, Branding, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Writing
• How to Build a Blogging Content StudioMatthew Stibbe
  We've constructed an efficient and repeatable process for producing and promoting remarkable blog content. These hard-won tips are derived from a lot of trial and error: We've stumbled in the ...
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Web Content, Writing
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• Why Your Web Copy Is Missing the Mark (and How You Can Fix It)Tara Chila
  Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you ...
  Content, Copywriting, Keywords, SEO, Social Media, Web Content, Writing
• A Well-Balanced Content Menu for Your Blog [Infographic]Verónica Jarski
  Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Creativity, Customer Engagement, Customer Relationships, Marketing Strategy, Web Content, Writing
• #SocialSkim: What Gets Shared, Word Crimes, TSA on Instagram, Write Like a Spy, More!Angela Natividad
  What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes ...
  Advertising, Content, Customer Behavior, Facebook, Gamification, Google+, Instagram, Mobile Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter, Writing
• Guest Blogging: From Overused Loophole to Untapped OpportunityGrant Draper
  SEO hearts fell when Google's Matt Cutts published his "The decay and fall of guest blogging for SEO." But Cutts was doing everyone a favor—and guest posting remains a cost-effective ...
  Blogging, Content, Content Marketing, Inbound Marketing, Links, Search Engine Marketing, SEO, Writing
• The Sound of Silence: Why Your Content Gets IgnoredGirish Shenoy
  What you might consider relevant and witty content sometimes simply doesn't get traction. It could be the most insightful blog post you've ever written, but it does not get a ...
  Blogging, Content, Content Marketing, Customer Behavior, Customer-Centric, Customer Communications, Inbound Marketing, Writing
• 'Be the Best Answer': Four Steps to Developing Winning ContentJeannette de Beauvoir
  If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales, Writing
• Happy Third Birthday, Google+! Now What? [Infographic]Verónica Jarski
  Three years ago, Google+ was launched. Here's a look at why some marketers love the social media platform and why some hate it, and where it might be heading.
  Content, Facebook, Google+, Social Media, Social Networking, Websites, Writing