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• Four Tips for Generating Leads With Email
  "Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
  Email Marketing, Email Subject Lines, Lead Generation, Writing
• Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
  Hiring Outside Resources, Personal Branding, Testimonials, Writing
• Five Tips for Attaining Editorial Excellence
  People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
  Content, Marketing Tips, Writing
• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  Content, Creativity, Marketing Tips, Writing
• Redesigning the Site Redesign RFP: Eight Do's and Don'tsEric Anderson
  Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn ...
  Content, Digital Marketing, Hiring Outside Resources, Mobile Marketing, SEO, Social Media, Website Design, Writing
• 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and ConvertTyler Garns
  Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking ...
  Content, Inbound Marketing, Lead Generation, Market Research, Marketing Tips, Websites, Writing
• How Not to Craft a Professional BioMike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in ...
  Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Four Vital Areas for On-Page SEO
  On-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
  Content, Keywords, Search Engine Marketing, SEO, Writing
• Sales Copy: Make Them Laugh? Or Make Them Buy?Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  Copywriting, Humor, Sales, Writing
• 10 Ways to Make Your Blog Less SuckyDanielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  Customer Relationships, Email Marketing, Marketing Tips, Writing
• Nine Essential Skills for Any Public Relations ProfessionalFord Kanzler, H. Buford Barr
  If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and ...
  Marketing Smarter, Marketing Strategy, Marketing Tips, Public Relations, Videos, Writing
• A Cautionary Tale: Four Pitching No-Nos [Slide Show]Christian Gulliksen
  If you regularly pitch story ideas to influential bloggers, you know there's a right way to do it—and a very wrong way to do it. Consider what happened when a ...
  Blogging, Email Marketing, Public Relations, Writing
• Celebrate the National Day on Writing (and What Not to Write!) [Video]Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski shares a few favorite writing-related posts and a hilarious video about buzzwords (and what you sound like when you use them).
  Content, Writing
• Dialogue Writing, Part 2: Where to Start [Video]Brent Walker
  The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks!
  Creativity, Marketing Inspiration, Videos, Writing
• Dialogue Writing, Part 1: Chaos Is Good! [Video]Brent Walker
  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
  Creativity, Marketing Tips, Videos, Writing
• Five Tips for Writing Effective Sales LettersMatt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  Content, Customer Engagement, Sales, Writing
• Is Your 'About Us' Page Effective?Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
  B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• Three Rules for Ideation Success
  How often do you gather your team for a day of brainstorming? Jeff Hirsch calls these freewheeling powwows "ideation sessions," and they might just produce an idea that leads to ...
  Collaboration, Creativity, Marketing Smarter, Writing
• Tripped Up by a Typo: Five Real-Life Examples [Slide Show]Christian Gulliksen
  It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
  Content, Customer Loyalty, Customer Retention, Writing