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• What Your Real Website Can Learn From a Fake Website
  As part of their marketing campaign for Ridley Scott's futuristic Prometheus—an Aliens prequel—producers created a corporate website for the fictional Weyland Industries. And after exploring the well-conceived www.weylandindustries.com, Carol Tice believes ...
  Copywriting, Web Content, Websites, Writing
• How Personas Can Lead Your Messaging Astray (and Four Tips for Keeping It on Track)Tim Riesterer
  Do you think a prospect responds better to your marketing message because you've based it on a customer persona? Unfortunately, that is not the case. To craft effective messaging, you ...
  Content Marketing, Customer Behavior, Personas, Writing
• Why You Might Need a Brand Journalist to Tell Your Story
  Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
  Brand Positioning, Content, Content Marketing, Writing
• 12 Ways to Strengthen Your Call to ActionLeigh Dow
  Creating a great call to action that gets results can be tricky, unless you have a few tricks up your sleeve. Here are 12 essential tips for optimizing your calls ...
  Customer Behavior, Email Marketing, Email Subject Lines, Writing
• Four Typical Weaknesses of Case Studies [Slide Show]Christian Gulliksen
  Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful ...
  Case Studies, Research, Writing
• Newbie Blogger Blunders to Avoid
  You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• Six Ways to Chop That Tweet Down to Size [Slide Show]Christian Gulliksen
  Brevity is the soul of wit, but it's also the soul of a well-crafted tweet. Learn effective tips for communicating a fully developed thought in 140 characters—or less.
  Social Media, Twitter, Writing
• Writing a Better Call to ActionTara Hornor
  The call to action in your marketing materials is one of the most important elements in a campaign. So how can you write one that works? Learn tried-and-true tips that ...
  Customer Behavior, Email Marketing, Sales, Writing
• P.S. Five Tips to Increase Email Click-Through RatesSid Smith
  The post script (P.S.) can be a powerful tool for marketers—if it's used the right way. Learn five things you can do with your post script to generate more clicks ...
  Copywriting, Direct Marketing, Email, Email Marketing, Writing
• Five Tips for Writing Email Copy That Sells
  Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. ...
  Content, Customer Behavior, Email, Writing
• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Four Tips for a Successful Call to Action [Slide Show]Christian Gulliksen
  Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you ...
  Content, Copywriting, Direct Marketing, Email, Writing
• Must-Have Habits of Successful Video Content Marketers
  Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
  Content, Content Marketing, Customer Engagement, Videos, Writing
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• Avoid These Three Old-School Approaches to Content Marketing
  Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
  Content, Content Marketing, Writing
• Three Reasons Your Expertise May Be Killing Your Content MarketingSid Smith
  Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of ...
  Content, Content Marketing, Writing
• Four Things Your Blog Must Do [Slide Show]Christian Gulliksen
  As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what ...
  Blogging, Collaboration, Marketing Smarter, Writing
• Three Common Email Errors and What You Should Do About Them
  A few minutes after sending an email to thousands of subscribers, you notice that something isn't right. Perhaps it's a typo that slipped through your copyediting process; or maybe you ...
  Email Marketing, Marketing Tips, Writing
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  Content, Marketing Tips, Writing