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• Stop Dooming Your Emails to Your Customers' Spam FolderMichael Wilson
  You don't want your carefully crafted emails to end up in your customers' spam folder. To save your emails from such a fate, check out the following tips.
  Content, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Marketing, High-Tech Marketing, Marketing Strategy, Writing
• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• Don't Be This Person on LinkedIn: Headline Don'ts and Do's
  What impression is your Professional Headline on LinkedIn giving your viewers? After all, a Professional Headline is like your career's one-line elevator speech. Here's a look at some horrendous headlines ...
  Career Management, LinkedIn, Social Media, Writing
• The Top Six Languages for BusinessOfer Shoshan
  Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.
  Content, Customer Engagement, Websites, Writing
• Ruining Your Reputation by 'Getting Real' on Social MediaJean Dion
  Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation ...
  Brand Management, Content, Reputation Management, Social Media, Writing
• Four Ways CMOs (and All Marketers) Can Get Closer to the Customer VoiceTyler Douglas
  Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?
  Community Management, Content, Customer Engagement, Customer Relationships, Data, Digital Marketing, Writing
• Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)Jonathan Long
  Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create ...
  Blogging, Content, Content Marketing, Content Strategy, Google Analytics, Keywords, SEO, Web Content, Writing
• Five Reasons to Add Custom Content to Your MarketingHelen Nesterenko
  Want to make your content stand out from the crowd? Consider creating custom content. It's the secret ingredient for business success. Here's why.
  Content, Content Marketing, Content Strategy, Copywriting, Customer Engagement, Writing
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• In Google Authorship, the 'Who' Overtakes the 'Where'Tom Rusling
  The adoption of Google Authorship continues to flourish. Here's a look at what Google Authorship is and why savvy marketers should begin using it now.
  Content, Content Marketing, Digital Marketing, Google+, Social Media, Writing
• Five Steps to Effective and Affordable Small Business Content MarketingKristen Hicks
  If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Hiring Outside Resources, Marketing Strategy, Small Business, Web Content, Writing
• How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]Verónica Jarski
  A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a ...
  Blogging, Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Vine, Writing, YouTube
• Five SEO Tips for Global MarketersRachel Chilson
  If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
  Content, Customer Communications, Customer Insight, International Marketing, Market Research, SEO, Web Content, Websites, Writing
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• Top Trends in Content Marketing Hiring [Infographic]Verónica Jarski
  Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.
  B2B Marketing, Career Management, Chief Marketing Officer, Content, Job Search, Social Media, Writing
• Six Lessons From an Ambitious Content Marketing ProjectRich Quarles
  Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.
  Content, Content Marketing, Content Strategy, Web Content, Writing
• The Complete A to Z Guide to Personal Branding [Infographic]Seth Price
  If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
  Blogging, Branding, Content, Customer Engagement, High-Tech Marketing, Keywords, LinkedIn, Marketing Tips, Personal Branding, Social Media, Thought Leadership, Twitter, Writing
• Wise Marketers Know Headlines Lick LabelsGavin McMahon
  Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
  Ad Copy, Blogging, Content, Copywriting, Creativity, Newsletters, Presentations, Press Releases, Web Content, Web Copy, White Papers, Writing