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• The New B2B Marketer Has a Heart for Storytelling and a Brain for BusinessJanet Armstrong
  Being a copywriter used to be simple, suggests the winner of our MarketingProfs B2B Forum essay contest. But today's marketers have to educate, entertain, generate leads, and inspire action.
  B2B Marketing, B2B Marketing Forum, Career Management, Content, Creativity, Writing
• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• 2016 B2B Content Marketing Benchmarks, Budgets, and TrendsAnn Handley
  How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Marketing Strategy, Metrics, Research Summaries, Sales, Social Media, Web Content, Writing
• Three Tips for Crafting Newsworthy Brand NarrativesShelley Pringle
  The art of getting earned media coverage for product or service can be tricky. To grab that coverage, you need to tell good, solid brand narratives. Here are some tips ...
  Brand Management, Branding, Content, Content Marketing, Creativity, Public Relations, Writing
• How to Build a B2B Case Study Program to Promote Your CompanyDave Hochman
  Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key ...
  B2B Marketing, Case Studies, Content, Customer Relationships, Hiring Outside Resources, Public Relations, Sales, Writing
• How to Find the Best B2B Copywriters: A 10-Point GuideAllan Davies
  The demand for B2B content has dramatically increased. It's also flooded copywriter ranks with raw recruits who can waste your time and money. But you can avoid copywriting disasters.
  B2B Marketing, Case Studies, Content, Content Marketing, Copywriting, Hiring Outside Resources, Web Content, White Papers, Writing
• Six Hard and Six Soft Skills to Look for When Hiring Your Next Marketing EmployeeKrisi Rossi O'Donnell
  What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization ...
  Career Management, Collaboration, Digital Marketing, Hiring Outside Resources, Management, Marketing Operations, Research, Web Analytics, Writing
• A Simple Content Formula to Build Trust in InnovationHywel Curtis
  Have a new product or service? Consider creating content that explains why your innovation is relevant, needed, and safe. This formula can help.
  Brand Positioning, Content, Content Marketing, Content Strategy, Customer Relationships, Customer Retention, Writing
• The What, When, and Who of Successful Emails [Infographic]Verónica Jarski
  What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor.
  Customer Engagement, Email, Email Campaigns, Email Marketing, Writing
• Seven Habits of Highly Successful Social Media ProfessionalsAvi Levine
  What makes some social media professionals more successful than others? Here's a look at the habits that help them effectively build relationships, educate audiences, and drive action online.
  Career Management, Content Strategy, Marketing Strategy, SEO, Social Media, Writing
• Six Effective Ways to Clear 'Content Block' [Infographic]Al Gomez
  Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We ...
  Content, Content Marketing, Content Strategy, Copywriting, Research, Writing
• Are You Losing Sales Because of Boring Copy? A Widely Applicable Example of AppsRazwana Wahid
  You pour weeks into preparing for launch. You finally release the product and eagerly wait for sales to pour in. Yet, they don't. You blame the product: Should we add ...
  Content, Copywriting, Customer Acquisition, Market Research, Product Marketing, Sales, Writing
• Three Tools to Help You Generate Killer Content IdeasJeff Julian
  For most marketers, coming up with content ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite ...
  Blogging, Content, Content Marketing, Content Strategy, Writing
• Three Mighty Good Reasons Your Prospects Delete Your Cold EmailsHeather Morgan
  Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients.
  Content, Customer Engagement, Email, Email Marketing, Writing
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• Seven Tips to Optimally Organize Your Pricing Page for ConversionsDimitar Stojanov
  You'll learn how to optimally display products or services on your pricing page, get your customers to choose the product you suggest, and use incentives and bonuses to increase conversion.
  Customer Behavior, E-Commerce, Landing Pages, Pricing, Product Marketing, Retail Marketing, Services Marketing, Testimonials, Website Design, Websites, Writing
• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]Verónica Jarski
  Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Email Subject Lines, Writing
• Five Tips to Make Your Content Stand Out From the CrowdGavin Finn
  Improve your content's chances of being seen and shared by following these content marketing tips.
  B2B Marketing, Content, Content Marketing, Content Strategy, Writing
• Communicate Like a Founding Father: Three Simple Lessons From the Declaration of IndependenceBrian Burkhart
  Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  Content, Customer Communications, Presentations, Sales, Web Content, Writing