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• Manufacturers Upping Online Marketing Spend
  Driven by the need to compete more aggressively in their core markets, nearly nine in ten American manufacturers (86%) say they are investing in online marketing in 2012, and 52% ...
  Advertising, Customer Retention, Customer Service, Research Summaries, Sales, Websites
• Online Ad Spend Reaches Record $8.4B in 1Q12
  Internet advertising revenues reached $8.4 billion in the first quarter of 2012, up 15% from $7.3 billion a year earlier, setting a new record for the reporting period, according to ...
  Advertising, Email, Lead Generation, Mobile Marketing, Research Summaries, Search Engine Marketing
• Tablet Market Reaches 'Critical Mass' in US
  In only two years since the release of Apple's iPad, tablets have reached critical mass in the US: One in four smartphone owners used a tablet during the three-month period ...
  Advertising, Mobile Marketing, Research Summaries, Videos
• Do Mobile Users Pay Attention to Mobile Ads?
  Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to ...
  Advertising, Mobile Marketing, Research Summaries, Social Media, TV
• Driving Engagement With the New Facebook Ad Optimization Features
  Building to its IPO, Facebook unrolled improvements that let marketers optimize ads for multiple actions (not just Likes). In a post at Mashable, Victoria Ransom shares four tips for enhancing ...
  Advertising, Branding, Facebook
• Easier Product Returns Offer Big Opportunities for Retailers
  Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% ...
  Advertising, Customer Loyalty, Customer Satisfaction, E-Commerce, Research Summaries, Web Content
• Most Online Video Watched Is Now Premium, Long-Form Content
  Long-form content—defined as videos lasting longer than 10 minutes—accounted for more than one-half of the total time people spent watching online video across all connected devices in the first quarter ...
  Advertising, Mobile Marketing, Research Summaries, TV, Videos
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics, Websites
• Digital Out-of-Home Ad Spend Forecast Up 19.2% in 2012
  Global digital out-of-home media (DOOH) revenues, generated by digital place-based networks billboards and signage operators, grew 15.3%, to $6.97 billion in 2011, and are forecast to accelerate 19.2% to $8.3 ...
  Advertising, New Media, Research Summaries, TV, Videos
• Go Beyond Basic Local Search: Get Hyper-Local
  "More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
  Advertising, Customer Relationships, Search Engine Marketing
• Tracking Local Marketing ROI Challenges National Brands
  Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on investment ...
  Advertising, Local Marketing, Marketing Budgets, Measurement, Research Summaries, ROI
• Social Media Ad Spend to Reach $9.8B by 2016
  Social media advertising revenue—now dominated by Facebook and Twitter—is forecast to reach $9.8 billion in 2016, up from an estimated $3.8 billion in 2011, a compound annual growth rate (CAGR) ...
  Advertising, Facebook, Research Summaries, Social Media, Social Networking, Twitter
• Use of Smartphone Location-Based Tools Nearly Doubles
  Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so ...
  Advertising, Location-Based Marketing, Mobile Marketing, Research Summaries
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Adoption of Facebook's Social Ads Grows Fourfold
  Advertisers are warming to Facebook's new social ad formats: Over the past 12 months, the proportion of Facebook ad budgets allocated to "social ads" has increased fourfold, from 5% in ...
  Advertising, Facebook, Research Summaries, Word-of-Mouth
• On-the-Go Execs Use News, Weather Apps Most
  More than two in five surveyed global executives (43%) say they "use many apps" on their smartphones and tablet devices with news and weather apps among the most popular, according ...
  Advertising, Mobile Marketing, Research Summaries, Social Networking
• TV Trumps Social Networking as a Must-Have
  Television is still such a big part of people's lives: More than one-half (58%) of those surveyed say they would give up social networking if staying online meant they could ...
  Advertising, Research Summaries, Social Networking, TV
• 2012 Online Video Marketing Benchmarks and Trends
  Most brands and ad professionals say video advertising should be more aligned with TV rather than online display, and 48% are already planning TV and video together, according to a ...
  Advertising, Digital Theory, Research Summaries, Television, Videos
• Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
  Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
  Advertising, Customer Behavior, International Marketing, Marketing Strategy
• WOM, UGC Much More Trusted Than Email, Social Media, Advertising
  Word-of-mouth (WOM) recommendations from friends and family and user-generated content (UGC) are sources most trusted for information about the products people want and need, according to a new report by ...
  Advertising, Blogging, Email Campaigns, Mobile Marketing, Research Summaries, User-Generated Content, Websites, Word-of-Mouth