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• Who's in Favor of Targeted Social Media Ads?
  In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ...
  Advertising, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)Kelly Ford
  You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those ...
  Advertising, Customer Engagement, E-Commerce, Promotions, Sales and Advertising, Videos
• Social Marketing: Key Trends and Tools for B2Bs and B2Cs
  More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for ...
  Advertising, B2B Marketing, Facebook, LinkedIn, Research Summaries, ROI, Social Networking, Twitter, YouTube
• How to Mimic Google's Personalized Search to Laser-Target Web AudiencesAlesia Krush
  That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google ...
  Advertising, Google, Location-Based Marketing, Marketing Challenges, Marketing Tips, Personalization, Search Engine Marketing
• Interactive Display Media Forecast: $28B by 2017
  Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
  Advertising, Interactive Marketing, New Media, Research Summaries, Videos
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• The Four Relevancy Commandments of Lead-Gen MarketingSean Shoffstall
  People hate push marketing: It interrupts their favorite shows. It clutters their screens. And too often it has nothing to do with their interests. But customers don't mind messaging that's ...
  Advertising, Customer Behavior, Digital Marketing, Lead Generation, Marketing Analytics, Targeting, Web Analytics
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• 16 Smarty-Pants Who Changed Marketing [Slide Show]Verónica Jarski
  To inspire you in your marketing, we've put together a roster of 16 remarkable smarty-pants who over the past few centuries changed marketing—and, often, business itself.
  Advertising, B2B Marketing, Career Management, Copywriting, E-Commerce, Marketing Strategy, Public Relations, TV
• Earned, Owned Media More Trusted Than Paid
  Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed ...
  Advertising, Email, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Websites
• Online Deals Forecast to Reach $3.6B in 2012
  US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
  Advertising, Customer Behavior, Customer Loyalty, Local Marketing, Online Marketing, Research Summaries, Small Business
• Blue America Watches More Online Video Than Red
  Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012, according to Ooyala's Q2 Global Video ...
  Advertising, Research Summaries, TV, Videos
• Mobile Web Users: Media Consumption, Mobile Activities, Ad Tolerance, Demographic Profiles
  Among mobile Web users in the US, mobile media (via phones and tablets) was the the most popular way to consume media content in the second quarter of 2012: Mobile ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, TV
• Movie Rentals Down 10% in First Half of 2012
  People are renting fewer full-length movies as they shift from physical to digital media, according to a report by The NPD Group: The total number of movies rented by ...
  Advertising, Customer Behavior, Research Summaries
• Seven Ways Market Research Can Feed Into Business ActivitiesBo Mattsson
  Most commonly, market research is viewed as a method to improve advertising and marketing initiatives and to develop products that are friendlier to specific markets. However, the true range of ...
  Advertising, Brand Positioning, Branding, Customer Insight, Customer Service, Market Research, Product Marketing, Writing
• Back-to-School: The Scoop on Technology, Texting, and Algebra
  Are laptops a back-to-school necessity for students? Not until high school, according to a new poll from SodaHead: A plurality (33%) of Americans say laptops should be allowed into classrooms ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Technology
• Facebook Beats Yahoo to Become No. 2 Video Site
  Facebook overtook Yahoo as the second most popular website for online video viewing in July 2012, attracting some 53.0 million unique viewers during the month, compared with 48.7 million for ...
  Advertising, Customer Behavior, Research Summaries, Videos
• Get Started on Your Holiday Marketing Checklist [Infographic]
  As we head toward the Labor Day weekend, you should start planning your marketing campaigns for the holidays. If you procrastinate (or worse, forget to plan for the holidays), you'll ...
  Advertising, Content, Customer Relationships, Email Marketing, Mobile Marketing, Sales and Advertising
• Facebook and Mobile App Users Prefer Interactive Ads
  When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive ...
  Advertising, Facebook, Mobile Marketing, Research Summaries