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• Are You Marketing Like a '60s Mad Man? Seven To-Don'ts From the 1960s [Slide Show]Verónica Jarski
  Myriad marketers are using only old approaches in their marketing efforts. Are yours outdated, too? Check out our new slide show and see whether you're still marketing like a 1960s ...
  Advertising, Content
• Top Marketing Tactic for Small B2Bs: In-Person Interaction
  Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
  Advertising, B2B Marketing, Email, Facebook, LinkedIn, Research Summaries, Small Business, Twitter, YouTube
• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Consumers More Willing to Share Info With Retailers Than Social Networks
  Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks, particularly if sharing such data enhances the shopping experience, according to ...
  Advertising, Customer Relationships, E-Commerce, Mobile Marketing, Research Summaries, Social Media
• Laptops, TVs Most Popular Tech Products for College
  Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life. Also, though college tech needs are shifting overall—toward products that ...
  Advertising, Mobile Marketing, Research Summaries, TV
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth
• Amazon Trouncing Google as First Stop for Shoppers
  Consumers tend to prefer starting their online purchasing research with Amazon rather than Google: 30% of online buyers surveyed say they began researching their most recent online purchase via Amazon, ...
  Advertising, Consumer Electronics, E-Commerce, Google, Research Summaries
• Top 10 B2B Marketing MistakesChris Chariton
  Even the most seasoned marketing professionals sometimes fall prey to mistakes in tactics or implementation. But with a watchful eye, practitioners can avoid costly pitfalls. Here is a quick review ...
  Advertising, B2B Marketing, Lead Generation, Marketing Challenges
• Are You Ready for the Brave New World of Converged Media? [Slide Show]Christian Gulliksen
  We marketers often place media in three categories: paid, owned, and earned. But customers tend to ignore such distinctions. They're looking for the "right" media. How do you give them ...
  Advertising, Content Marketing, Customer Behavior, Digital Theory, Integrated Marketing, Marketing Strategy, Public Relations, Websites, White Papers
• Americans Watching TV With Mobile Phone in Hand
  Most cell phone owners in the US use their devices while watching TV, often to get more information about televised content: Some 52% of all adult cell phone owners and ...
  Advertising, Mobile Marketing, Research Summaries, TV
• Three Ways to Keep Your Search Rankings Healthy
  As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
  Advertising, Content Marketing, Search Engines, SEO
• How to Manage a Successful Marketing Campaign That Meets Your ObjectivesNicole Elmore
  The process of developing and overseeing a campaign for a company's advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or ...
  Advertising, Hiring Outside Resources, Marketing Budgets, Marketing Operations
• What Types of News Go Viral on YouTube?
  Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such ...
  Advertising, Content, Humor, Research Summaries, TV, Videos, YouTube
• Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down
  As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according ...
  Advertising, Content Marketing, Mobile Marketing, Research Summaries, TV, Videos
• Know Your Audience (and Where They Are and How to Reach Them)Bill McCabe
  To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out ...
  Advertising, Customer Behavior, Marketing Strategy, New Media
• 10 Reasons Why You Need a Mobile Site [Infographic]Alex Matjanec
  With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...
  Advertising, Customer Behavior, Customer Engagement, Market Research, Mobile Marketing, Smartphones, Technology, Website Design, Websites
• Funny Ads Beat Frugal in Good Times and Bad
  Humorous ads consistently resonate best with viewers, regardless of the state of economy or year, according to a report by Nielsen, which examined the advertising effectiveness of more than 4,000 ...
  Ad Copy, Advertising, Recession, Research Summaries
• Tracking Traffic From Pinterest: Three Measurements
  Pinterest serves more than 11.7 million US users monthly. But how do you know how many of them are checking out your Pins? While Pins and Repins of photos from your ...
  Advertising, Lead Generation, Pinterest, Websites
• Online Video Ad Views Reach Record High in May
  With more than 180 million US Internet users watching some 36.6 billion online content videos in May 2012, video ads posted another month of record-breaking gains, surpassing the 10-billion mark ...
  Advertising, Google, Research Summaries, Videos, YouTube
• Online Seniors Integrating Technology Into Their Lives
  Though seniors (adults age 65 and older) have spent much of their lives without the technology that younger generations have grown up with, fully six in ten (60%) say they ...
  Advertising, Email Marketing, Facebook, Research Summaries, Social Networking, Websites