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• Display, Mobile Top Priorities for Marketers
  More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over ...
  Advertising, Forecasts, Mobile Marketing, Research Summaries
• Marketers Increasing Digital Video Ad Spending
  More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to grow their digital video advertising (DVA) spending 22% on average in 2011, according to ...
  Advertising, Research Summaries, Videos
• US Ad Spend Up 6.5% in 2010
  Total measured advertising expenditures increased 6.5% in 2010 over 2009 levels, to $131.1 billion, according to data released by Kantar Media. Ad spending in the fourth quarter of 2010 was ...
  Advertising, Research Summaries, Television
• Worst-Practices: Anatomy of an Awful AdBarry Densa
  When I saw this ad, I thought it was a joke. A parody, a satire, a lampoon... anything but what it really is—totally legit and serious. If ever there was ...
  Advertising, Copywriting, Creativity
• How Storytelling Can Spur Business GrowthRich Nadworny
  When you have a fabled story attached to your business, it should be easy to succeed in social media, right? Wrong. Storytelling the right way and monitoring feedback will connect ...
  Advertising, Content, Creativity, Email Marketing, Online Marketing, Social Media
• Please Like Us! (Are All Those Facebook 'Likes' Worth It?)Ekaterina Walter
  MarketingProfs blogger Ekaterina Walter discusses how businesses ask for Facebook likes and whether it's best to have many quiet followers or a few active ones.
  Advertising, Content, Facebook
• Long-Tail Websites Deliver Higher Ad CTRs
  Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than ...
  Advertising, Digital Marketing, Research Summaries
• You Scratch My Virtual Back, I'll Scratch YoursGuest Blogger
  MarketingProfs guest blogger Duncan Heath of Extreme Sports Trader shares how customers pay businesses with Facebook Wall posts, blog posts, etc. for services.
  Advertising, Blogging, Content
• Seven SMB Marketing Trends for 2011Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here ...
  Advertising, Digital Theory, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Super Bowl Ads: Which Brands Created Social Buzz?
  Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, ...
  Advertising, Research Summaries, Social Media, Word-of-Mouth
• Mobile App Users Click on Ads Mostly by Mistake
  Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not ...
  Advertising, Customer Behavior, Measurement, Mobile Marketing, Research Summaries
• Facebook Sponsored Stories: You're Writing Ads ... and You Didn't Even Know ItVerónica Jarski
  MrketingProfs blogger Veronica Maria Jarski discusses how Facebook's Sponsored Stories works and the pros and cons of advertisers using it.
  Advertising, Content, Facebook
• Don't Diss Dads; They're Shoppers, TooTed Mininni
  MarketingProfs blogger Ted Mininni wonders why ads disrespect fathers and shares survey results from a recent survey about fathers doing more shopping.
  Advertising, Content
• Digital Ad Spend to Climb 14%, Social Media 35%
  US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
  Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• Shoppers Using (and Loving) Mobile for In-store Buying
  Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a ...
  Advertising, Consumer Electronics, Research Summaries, Smartphones
• Boost Digital-Ad Yield by Knowing Your Audiences and the Content They ReadJohn Shomaker
  How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on ...
  Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
• Ad Spend Rebounds 8.7% in 3Q
  The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, ...
  Advertising, Research Summaries, Segmentation
• Most Americans Oppose Behaviorally Targeted Ads
  Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even ...
  Advertising, Customer Behavior, Research Summaries, Targeting
• Banner Ads Most Ignored on Web
  More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), ...
  Advertising, Customer Behavior, PPC Campaigns, Research Summaries