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• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising, Social Media, Websites
• #SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
  Advertising, B2B Marketing, B2C, Demographics, Digital Theory, Humor, LinkedIn, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Online Video: 39B Watched, Ad Views Surpass 13B for First Time
  Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore ...
  Advertising, Content, Customer Behavior, Facebook, Google, Research Summaries, Videos, YouTube
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• US Social Ad Revenues to Reach $11B in 2017Vahe Habeshian
  US social advertising revenues will grow from $4.7 billion in 2012 to $11.0 billion in 2017—a compound annual growth rate (CAGR) of 18.6%—while locally targeted social ad revenues are projected ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Social Media, Twitter
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Strategy, Twitter
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Social Media
• #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
  Advertising, Career Management, Content, Content Marketing, Demographics, Digital Theory, E-Commerce, Facebook, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]Vahe Habeshian
  Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Television, TV
• Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chanceSteve Arshad
  From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists.
  Advertising, B2B Marketing, Consumer Electronics, Facebook, Mobile Marketing, Smartphones, Social Media
• US Mobile Local Ad Forecast: $9.1B in 2017Vahe Habeshian
  US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017—at a compound annual growth rate (CAGR) of 49.3%—according to the US Local Media ...
  Advertising, Local Marketing, Location-Based Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, SMS, Videos
• The 7 Biggest Misconceptions of Successful B2B MarketingRussell Glass
  What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts ...
  Advertising, Attribution Modeling, B2B Marketing, Branding, Customer Behavior, Marketing Strategy, Metrics, Personalization, ROI, Sales, Targeting
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• ComScore's Top 50: Google Nabs No. 1 Spot for Desktop and MobileLenna Garibian
  Google was the top-ranked Web property in February 2013, attracting some 228.1 million total unique visitors via desktop and mobile devices in the US, according to comScore's newly launched Media ...
  Advertising, Facebook, Google, Research Summaries, Websites
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Local Marketing: Promotions Spending Surges as Advertising SlipsLenna Garibian
  In 2007, local business spent 10% more on advertising than they did on promotions (e.g., coupons, discounts, and promotional products); however, in 2012, they spent a stunning 81% more on ...
  Advertising, Digital Marketing, Local Marketing, Marketing Strategy, Online Marketing, Research Summaries, Writing Whitepapers
• Expand Your Market and Audience: Use the 'Idea Graph'Ian Lurie
  Your "marketing universe" contains everyone you can sell to; you must expand it, or your business will stagnate. Even if you build a receptive, high-conversion audience, but then can't increase ...
  Advertising, B2C, Business Intelligence, Customer Acquisition, Customer Insight, Demographics, Digital Theory, Lead Generation, Market Research, Retail Marketing, Segmentation, Social Business, Social Media, Targeting
• Facebook Hits All-Time High in Video Viewing; Google Delivers 2.2B AdsLenna Garibian
  Some 178 million Americans—roughly 83.3% of the US Internet audience—watched more than 33 billion video content views in February 2013, with Google Sites generating the highest number at 11.3 billion ...
  Advertising, Content, Customer Behavior, Customer Engagement, Facebook, Google, Research Summaries, Videos, YouTube
• Which Genres of Branded Video Work Best?Allan Johnson
  What's the best way to establish connections with video viewers? Storytelling. But a great story does not guarantee success. Your video's genre plays a large role in determining whether you'll ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Direct Marketing, Marketing Strategy, Online Marketing, Videos, YouTube