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• Winning Facebook Tactics for Today's Search MarketerMatt Lawson
  Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  Advertising, Facebook, Keywords, Marketing Tips, Targeting
• Debunking Top PPC Myths
  A few years ago, John W. Ellis wrote the post, "If Paid Search Isn't Working, Then You're Doing Something Wrong" at the Search Engine Land blog. Recently, now at his ...
  Advertising, Marketing Smarter, PPC Campaigns, Search Engine Marketing
• Listen Up! Radio Media Directors Consider PSAs Very ImportantElaine Fogel
  MrketingProfs blogger Elaine Fogel writes about the recently released National Media Survey of Radio Community Service Directors that indicates that radio media directors believe public service advertising is very or ...
  Advertising, Community, Content
• Millennials Swayed by WOM, Interactive Media
  Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, ...
  Advertising, Research Summaries, Segmented Research Data, Word-of-Mouth
• 10 Tips for Crowdsourcing Advertising With a Video ContestWil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact ...
  Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• US Ad Spend Rebounds 5.1% in Q1
  Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the ...
  Advertising, Branding, Research Summaries
• Social Media Ad Spend Trails
  Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices ...
  Advertising, Recession, Research Summaries, Social Media
• Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?Dan Neely
  Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an ...
  Advertising, Keywords, Marketing Smarter, Social Media
• It's an iWorld After All
  Time to start thinking "i" again—this time for the iPad. Like it or not, it's a mobile device, and 120,000 were preordered in the first 24 hours of its release ...
  Advertising, Consumer Electronics, Mobile Marketing
• This Isn’t Your Daddy’s MustangTed Mininni
  MarketingProfs blogger Ted Mininni talks about Ford Mustang's new advertising approach.
  Advertising, Content
• Display Ads Rebound: 1.1 Trillion Delivered in 1Q10
  US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T ...
  Advertising, Facebook, Research Summaries
• 'Dwell Rate' of Ad Engagement Impacts Conversion
  Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at ...
  Advertising, Customer Engagement, Research Summaries, Search Engine Marketing
• Un-Advertising: The Power of Testimonial Video in the Post-Advertising EraTed Page
  Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of ...
  Advertising, Marketing Smarter, Referrals, Testimonials, Twitter, Videos, Websites
• What's Next for Ad Networks?Amy Manus
  Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options, and flexible ...
  Advertising, Demographics, Segmentation
• The Key to Effective Advertising? Use Analytics to Make It PersonalDr. Michael Haydock
  Analytics are especially useful in the burgeoning field of interactive ads delivered to shoppers' smartphones and other portable devices. The immediacy of those ads—their ability to spark impulse purchases—can be ...
  Advertising, Marketing Analytics, Marketing Smarter, Sales, Television
• Online Video Ads Delivering Value: Ad Execs, Media Buyers
  Advertisers are warming up to online video as a means to reach targeted audiences: 56% of ad agency executives and media buyers say online video advertising is more effective or ...
  Advertising, Research Summaries, Targeting, Videos
• Blending Social Media, Ads: ROI Alchemy
  Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those ...
  Advertising, Facebook, Nielsen Data, Research Summaries
• Where Small Businesses Get Online All WrongAbe Mezrich
  MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong.
  Advertising, Content
• It's a Mobile Makeover!
  Dipping your brand into unfamiliar territory (like marketing a mobile app to the masses) isn't just a matter of learning new terrain, it's a matter of rethinking what you think you ...
  Advertising, Mobile Marketing, Smartphones
• Direct Response Ads Up 18% Since 2007
  Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV ...
  Advertising, Direct Marketing, Nielsen Data, Research Summaries