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• Seven Tips for Improving Your Content Marketing With Scannable Web ContentBrian Sutter, Kim Keller
  Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
  Blogging, Content, Content Marketing, Copywriting, Web Content, Writing
• Four Tools for Endless Content IdeasRebecca Haynes
  A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
  Blogging, Content, Content Marketing, Keywords, Writing
• 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]Verónica Jarski
  Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
  Blogging, Content, Copywriting, Writing
• Blog Benchmarks for BrandsAyaz Nanji
  What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C ...
  B2B Marketing, B2C, Benchmarking, Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Corporate Blogging, Digital Marketing, Research Summaries
• How to Create Content 10X Better Than Your Competitors' [Infographic]Verónica Jarski
  In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. These tips can help you produce awesome content that blows ...
  Blogging, Content, Content Marketing, Content Strategy, Copywriting
• Five Content Writing Tips That Will Automatically Make You a Better BloggerJohn Wieber
  Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long ...
  Blogging, Content, Copywriting, Writing
• The Ideal Word Counts for Social Media Posts [Infographic]Verónica Jarski
  What are the ideal word counts for your social media posts and blog articles? Here's a look at the different ideal content lengths to help you craft your written content.
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Social Media, Twitter, Writing
• Your Handy Cheat Sheet for Writing Headlines [Infographic]
  How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."
  Blogging, Content, Public Relations, Writing
• Blurred Lines: When Marketing, PR, and Content OverlapAly Saxe
  Here's how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make the most ...
  Advertising, Blogging, Content, Content Marketing, Lead Generation, Marketing Strategy, Public Relations, Social Media, Websites
• A Sensible Social Media Checklist for Businesses [Infographic]Verónica Jarski
  Overwhelmed by all you have to do on different social media platforms? Check out this handy-dandy checklist, packed with planning and content tips.
  Blogging, Content, Content Strategy, Facebook, LinkedIn, Marketing Strategy, Pinterest, Social Media, Twitter, Writing, YouTube
• Five Surprising Ways to Write Addictive Business Blog PostsLisa Pierson
  So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business ...
  Blogging, Content, Content Marketing, Copywriting, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Writing
• The Most Effective Elements of Clickbait Article HeadlinesAyaz Nanji
  What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news?
  Blogging, Content, Research Summaries, Survey Data, Web Copy, Writing
• 11 Common Website Conversion Killers [Infographic]Verónica Jarski
  Is your website plagued by conversion repellents? Here's a look at the biggest threats to your website conversions.
  Blogging, Content, Copywriting, Customer Engagement, Sales, Websites
• Content Marketing and Social Media Benchmarks for BrandsAyaz Nanji
  Marketers are increasingly creating more content but are receiving less engagement from consumers with each piece, according to a recent report from TrackMaven.
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Five Strategies to Map Out Your SEO [Infographic]Verónica Jarski
  Check out these five tips for getting your business to rank higher in search results.
  Blogging, Blogging Strategy, Content, Content Strategy, Corporate Blogging, Marketing Strategy, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content
• A Four-Step Process for Creating Compelling Content for Your AudienceScott Sims
  Marketers, bloggers, and small business owners have struggled with the same problem for years: how to create compelling content. Why? Because they're using the wrong process—or, worse, no process at ...
  Blogging, Blogging Strategy, Content, Content Strategy, Web Content, Writing
• Endorsements, Reviews, and Astroturfing: New FTC Guidance for MarketersKarl Kronenberger
  In 2015, the FTC updated its Endorsement Guides, covering issues such as disclosures in close proximity to affiliate links, purchases of Likes, incentives in return for tweets, and disclosures in ...
  Advertising, Blogging, Blogging Strategy, Content, Facebook, Marketing Strategy, Social Media, Testimonials, Twitter, User-Generated Content
• Seven Tips for Generating Social Content Through InfluencersJessica King
  Influencer marketing—the "it" tactic of 2015—will only gain momentum in 2016. If you're planning to work with high-level influencers for complex social media campaigns, here are key steps to take.
  Advertising, Blogging, Content, Content Strategy, Influencer Marketing, Social Media, Vine
• What Content Types Should You Create? [Infographic]Barry Feldman
  Determining what kinds of content your brand should create can be perplexing. The following infographic can help you make that decision.
  B2B Marketing, B2C, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, E-Books, Podcasting, Social Media, Videos, Web Content, Websites, White Papers
• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing