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• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• Five Ways to Become Your Prospect's Favorite Website
  What's the first thing you do when your company needs a product or service? You go online, of course—and so do your customers. "Your prospects have a huge array of websites to ...
  Blogging, Web Content, Web Copy, Website Design
• Blogging Drives Leads, Website Traffic
  Companies that increase the number of blog posts they publish via their website each month can boost their inbound traffic levels and lead counts, according to a new report by ...
  B2B Marketing, Blogging, Content, Facebook, Lead Generation, Research Summaries, SEO, Twitter, Websites
• Nine Surefire Ways to Make Your Blog FailLianne Froggatt
  Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, Web Copy, Website Design, Writing
• Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm Faulds
  When you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
  Advertising, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Customer Relationships, Interactive Marketing, Promotions, Social Media, User-Generated Content
• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Dissecting Social Media Buzz on Controversial Topics
  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
  Blog Comments, Blogging, Facebook, Research Summaries, Social Media, Twitter, User-Generated Content, Word-of-Mouth, YouTube
• B2B Blogging: Three Steps to Getting Noticed
  We all know the challenges of B2B blogging: Finding a good business reason to start one (besides the fact that everyone else is doing it), finding an authentic "voice" for ...
  Blogging, Blogging Strategy, Web Content, Web Copy, Writing
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Nine Tips for Writing Effective SEO ContentShelly Kramer
  Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, hugely important. In fact, poorly written and unoptimized Web content can render ...
  Blogging, Content, Keywords, Search Engine Marketing, SEO, Social Media, Writing
• How to Get the Popular Kids to Share Your Content
  You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
  Blogging, Content, Content Marketing, Customer Relationships, Inbound Marketing, Public Relations
• Nineteen (19!) Ideas for Growing Your Email ListHunter Boyle
  What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality ...
  Blogging, Email, Email Lists, Email Marketing, Lead Generation, Metrics, Segmentation, Social Media, Value Propositions
• Key Online Tactics of High-Growth Professional Services Firms
  High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, ...
  Blogging, Lead Generation, Online Marketing, Research Summaries, SEO, Social Media, Social Networking
• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• 10 Ground Rules for Content MarketersAnn Handley
  Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. ...
  Blogging, Content, Content Marketing, Corporate Blogging, Marketing Tips, Writing
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Fortune 500 Social Media Adoption Surging in 2012Lenna Garibian
  The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of ...
  Blogging, Facebook, Research Summaries, Social Media, Twitter
• Five Tips to Make Company Blogs Worth ReadingMuhammad Yasin
  Creating consistently engaging and fresh content for any company's blog is no easy task; even the most thoughtful corporate bloggers can get stuck from time to time. If you think ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing