Customer Communications

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• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• Five Email Marketing Practices That Need to DieNeil Berman
  Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
  Customer Communications, Customer Engagement, Email, Email Marketing, Mobile Marketing
• Five Ways to Get Your Message Through to an Overloaded AudienceFelice Miller Gabriel
  With so many messages flooding your audience, to get its attention and make your message stand out requires more skill than ever. But you can cut through the clutter of ...
  Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy, Measurement, Mobile Marketing, Personalization, Testing
• Three Easy Tips for Hyper-Personal Push NotificationsMomchil Kyurkchiev
  For marketers considering push notifications in their mobile marketing strategy, these tips for triggering hyper-personalized notifications will help build brand loyalty, as opposed to pushing users away.
  Content, Customer Communications, Customer Experience, Mobile Marketing, Personalization, Segmentation, Smartphones, Targeting
• The Three Keys to Mastering Marketing in Today's Noisy MarketplaceLinda Popky
  Today's marketing environment is noisy and crowded. We have so many new techniques to promote our products and services that the chaos and clutter are getting worse. How do you ...
  Community, Content, Customer Communications, Customer Relationships, Digital Theory, Direct Marketing, Marketing Operations, Marketing Planning, Marketing Strategy, Personalization, Social Media, Strategy, Technology
• The Apple Watch: A Guide for MarketersCory Munchbach
  The Apple Watch has been making a splash with consumers since its launch. For brands, it offers a key moment to make a very personal connection with customers.
  B2C, Consumer Electronics, Content Marketing, Customer Communications, Customer Engagement, Customer Experience, Data, Mobile Marketing, Personalization, Retail Marketing
• The State of Customer Service in 2015Ayaz Nanji
  One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group.
  Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Research Summaries, Survey Data
• Communicate Like a Founding Father: Three Simple Lessons From the Declaration of IndependenceBrian Burkhart
  Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
  Content, Customer Communications, Presentations, Sales, Web Content, Writing
• Six Ways Contextualization Helps Capture Customers' InterestJess Stephens
  Contextualization can help you grab your customers' attention and supercharge customer relationships.
  Brand Equity, Customer Communications, Customer Engagement, Marketing Strategy
• Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]Verónica Jarski
  Do you have a 360-degree approach to your marketing? It can help you provide a consistent experience across channels.
  Content, Customer Communications, Inbound Marketing, PPC Campaigns, SEO, Social Media, Websites
• How to Reinvent Your Marketing for This Century [Infographic]Verónica Jarski
  Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
  Brand Positioning, Branding, Customer Communications, Customer Engagement, Customer Relationships, Marketing Strategy
• The Key to Successful Positioning: '3Cs' ResearchLawson Abinanti
  Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you ...
  B2B Marketing, Brand Positioning, Business Intelligence, Channel Marketing, Customer-Centric, Customer Communications, High-Tech Marketing, Marketing Strategy, Positioning, Technology, Value Propositions
• How a Lead Becomes a Customer [Infographic]Verónica Jarski
  A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
  Consumer Electronics, Customer Behavior, Customer Communications, Customer Engagement, Sales, Sales and Advertising, Websites
• Angel, Advocate, or Demon: Which Kind of Influencer Are You?Lisa Calhoun
  Opposing forces in the battle for influencing consumer behavior raise concerns about right and wrong. Which side are you on?
  Career Management, Customer Behavior, Customer Communications, Digital Marketing
• Is Your On-Hold Audio Irritating Customers? Three Don'ts and Five Do'sPeter Linn
  Being on hold on the phone is probably one of the most attention-focused customer touchpoints there is. It can have a huge impact on how your customers feel about your ...
  Branding, Content, Customer Behavior, Customer Communications, Customer Experience, Customer Relationships, Customer Service
• Planning an Event? Don't Get Skimpy With Your Social MediaJoe Matthews
  If you're spending the money to invest in sponsoring an event, you should make the most of it. Social media helps you do just that!
  Consumer Electronics, Customer Communications, Customer Engagement, Mobile Marketing, Social Media, Technology
• Every Brand Needs a Distinct Tone of Voice. Here's Why—and How to Create ItAnne Marie Kelly
  Brand tone of voice is vital to expressing your brand identity. The correct tone can help a company distinguish itself from competitors, reinforce the brand's personality, and underpin the brand's ...
  Brand Management, Brand Positioning, Branding, Content, Customer Communications, Positioning, Writing
• Top 5 Keys to Customer RetentionMike Saldi
  Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  B2B Marketing, Brand Loyalty, Content, Customer Advisory Programs, Customer-Centric, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Product Management, Sales
• Humanize Your Brand Messages With Mindset SegmentationKellie Cummings
  When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically.
  Brand Loyalty, Brand Positioning, Customer Behavior, Customer-Centric, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Personalization, Segmentation
• Six Content Marketing Myths—BustedSandra Stewart
  B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Communications, Lead Generation, Sales, Thought Leadership, Web Content, Writing