Customer Communications

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• Apply Lifetime Value Targeting to Reach Customers OnlineRussell Glass
  Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in ...
  Customer Acquisition, Customer Communications, Customer Relationships, Customer Retention, Measurement, Metrics, Multichannel Marketing, ROI, Segmentation
• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging CampaignsR.J. Talyor
  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with ...
  Content, Customer Communications, Marketing Strategy, Mobile Marketing, SMS
• The Inbox Is a Battlefield [Infographic]Verónica Jarski
  On the battlefield known as the inbox, emails from all categories compete with one another. To find out which categories are most popular with subscribers, check out the this infographic.
  B2C, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Retail Marketing
• An Email Marketing Conundrum: Permission vs. ForgivenessKaren Talavera
  You've probably heard the saying, "It's better to ask for forgiveness than permission." All too often I hear from marketers and business owners who find themselves considering such an unfortunate ...
  Customer Communications, Customer Retention, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• Five Tips for Creating Customer Relationships That Drive SalesTom Cates
  Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
  Customer Acquisition, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Engagement, Referrals
• 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]Barry Feldman
  Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.
  Brand Awareness, Career Management, Content, Customer Communications, Customer Relationships, Customer Service, Facebook, Google+, Instagram, Pinterest, Social Business, Social Media, Twitter, YouTube
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• Five Ways to Minimize Email List UnsubscribesKaren Talavera
  A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take ...
  Customer Behavior, Customer Communications, Customer Retention, Direct Marketing, E-Commerce, Email, Email Lists, Email Marketing, Permission Email Marketing
• Six Common Print Marketing Myths DebunkedVladimir Gendelman
  Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
  Customer Communications, Direct Marketing, Marketing Strategy, Personalization, Print Collateral
• The 10-Step Path to Marketing NirvanaTom Asacker
  Marketing nirvana is liberation from a deluded marketing mind—the one that imagines it can persuade people to do things they don't truly believe in or desire. Enlightened marketers, on the ...
  B2C, Customer Behavior, Customer-Centric, Customer Communications, Customer Relationships, Marketing Communications, Marketing Strategy, Public Relations
• Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
  Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
  Customer Communications, Digital Marketing, Facebook, Instagram, Interactive Marketing, Pinterest, Research Summaries
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
  Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
  Customer Communications, Customer Relationships, International Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Permission Email Marketing, Positioning, Segmentation, Strategy
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
  Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
  Consumer Electronics, Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, E-Commerce, Integrated Marketing, Interactive Marketing, Mobile Marketing
• Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
  Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
  Customer Behavior, Customer Communications, Customer Engagement, Facebook, Research Summaries, Sales, Social Media, Social Networking
• Social Media for Customer Service: Just Do It!Andrew Bart
  Social media is quickly changing what's expected in today's customer service world. But many companies are still struggling to find a way to fit it into their customer service ...
  Customer Behavior, Customer Communications, Customer Satisfaction, Customer Service, Social Business, Social Media
• Five Complainer-Customer Personas and the Role of Social Media [Plus an Infographic]Susan Marshall
  Consumers are using social media to interact with brands, but most customer complaints and comments there remain unanswered. Big mistake! You must deal with these five types of complainers on ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personas, Social Business, Social Media