Customer Communications

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• Consumer-Bank Marketing: Types of Messaging Customers Want [Infographic]Laura Forer
  Bank customers want personalized ads across channels, according to a report that asked consumers their thoughts on how banks advertise online. Check out the infographic for more tips on how ...
  Advertising, B2C, Customer Communications, Customer Retention, Multichannel Marketing, Personalization
• Five Ways for Marketers to Implement a Customer-Oriented MindsetMichelle Huff
  A customer-oriented mindset is vital for marketing success, helping campaigns resonate with prospects and leading to more sales and greater customer satisfaction. So how can busy marketers implement a customer-oriented ...
  Customer-Centric, Customer Communications, Customer Relationships
• 20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
  Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
  B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• The Keys to Successful Shopper-Retailer Delivery Communication [Infographic]Ayaz Nanji
  Consumers expect to be notified quickly by retailers when there is an issue with their shipment or when their delivery date changes, according to recent research from Dropoff.
  Customer Communications, E-Commerce, Research Summaries, Retail Marketing
• Next-Level Personalization Creates Killer Customer Experiences: Four CX GuidepostsJim Dicso
  Customer experience (CX) leaders generate more revenue than companies that fail to prioritize CX. Brands become CX leaders by personalizing engagement in relevant and valuable ways. Here are four guideposts ...
  Customer Communications, Customer Engagement, Customer Experience, Customer Relationships, Personalization
• Email vs. SMS: Battle of the Heavyweights [Infographic]Laura Forer
  Which channel would win in a head-to-head contest? Today's infographic pits email against SMS messages to see which has more volume and engagement, and which people prefer to receive.
  B2C, Customer Communications, Email, Marketing Communications, Marketing Strategy, Mobile Marketing, SMS
• Are Younger Consumers Over Email?Ayaz Nanji
  Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the ...
  Customer Behavior, Customer Communications, Email, Email Marketing, Gen Z, Millennials, Research Summaries
• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• 10 Ways to Ruin an Email Campaign [Infographic]Laura Forer
  Spelling mistakes, broken links, an unclear call to action... we've all received marketing emails guilty of such sins. Make sure you're not on the sending end with this checklist of ...
  Content, Customer Communications, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Writing
• How to Use Personalization to Shorten the B2B Sales CycleShira Abel
  In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach ...
  Account-Based Marketing, Advertising, B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Engagement, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Automation, Personalization, Sales, Targeting, Technology
• Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura Forer
  Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
  B2C, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy, Personalization, Referrals
• The State of E-Commerce Personalization: Budgets, Trends, and Challenges [Infographic]Laura Forer
  Dear [first name] isn't enough... Today's personalization encompasses not just email fields but the entire buying experience. Check out the infographic to see how marketers are using personalization now and ...
  AI, Customer Communications, Email, Marketing Budgets, Marketing Challenges, Personalization
• Healthcare Marketers' Secret Weapon: The Phone [Infographic]Laura Forer
  Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic ...
  Advertising, B2C, Customer Behavior, Customer Communications, Marketing Strategy, Telemarketing
• How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]Laura Forer
  Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
  Customer Communications, Sales, Writing
• Messaging Apps for Marketing: Drive Sales With Chatbots or Live AgentsPeter Friedman
  Companies that don't support messaging apps risk creating a negative customer experience—and having competitors fill the gap. A messaging app program, with chatbots or without, helps you be responsive to ...
  B2C, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Customer Service, Mobile Marketing, Retail Marketing, SMS
• How Phone Calls Can Help Insurance Marketers Increase ROI [Infographic]Laura Forer
  Insurance marketers do not have an easy product to sell. But they do have an audience that often purchases over the phone rather than online, providing companies with unique opportunities ...
  Customer Communications, Customer Service, Marketing Strategy, Multichannel Marketing
• Customer Service Goes Social [Infographic]Laura Forer
  Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer ...
  B2C, Customer Communications, Customer Service, Social Media
• SMS Is on the Rise for Business: Trends and Stats [Infographic]Laura Forer
  SMS messages have much better response rates than email, but some brands have been hesitant to get on board. Things are changing, though. To see whether SMS messaging is right ...
  Customer Behavior, Customer Communications, Customer Service, Mobile Marketing, Multichannel Marketing, SMS
• Do Email Newsletters Still Work in E-Commerce?Stephan Markov
  Do email newsletters still work, or are they a thing of the past? See what 17 successful digital marketers have to say about the effectiveness of email newsletters for online ...
  Customer Communications, Customer Engagement, Customer Retention, E-Commerce, Email, Email Campaigns, Email Marketing, Newsletters
• The Indispensable Welcome Email [Infographic]Laura Forer
  Knock, knock. Who's there? New subscribers. And it's time to welcome them to your brand. This infographic shares ideas for welcome series and tips for making those first emails impactful.
  Brand Management, Content, Customer Communications, Customer Experience, Email, Email Campaigns, Email Marketing