Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
, Customer Experience
, Customer Insight
, Customer Loyalty
, Landing Pages
, Mobile Marketing
, Social Media
Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
, Customer Experience
, Customer Loyalty
, Customer Relationships
, Digital Theory
, Marketing Strategy
, Relationship Marketing
, Web Content
How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
Online Deals Forecast to Reach $3.6B in 2012
US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
Riding the iPhone 5 App Marketing Wave [Infographic]
Some 10 million people will likely end up buying the new iPhone 5 in the 10 days after it hits stores on Sept. 21, 2012, and the iPhone 5's release ...
What's Showrooming? (And Six Ways You Can Combat It)Michael Stevens
Armed with smartphones, shoppers are going to brick-and-mortar stores to evaluate products—then, often while still in the store, buying them online to get deals. That's "showrooming." Here's what you can ...
Word-of-Mouth Key to Success of Daily Deals
Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
Use Empathetic Marketing to Win Customers
We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
Social Is Shifting Beyond Marketing
Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the ...
Three Ways to Develop Customer Evangelists
How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
How to Create a Social Loyalty LoopRoger Katz
Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
Four Ways to Get Too Much Word-of-Mouth [Slide Show]Christian Gulliksen
Does your business suffer from too much positive word-of-mouth? Seems like a nice problem to have. If you want your customers singing your praises over and over again, here are ...
Easier Product Returns Offer Big Opportunities for Retailers
Asked which aspects of e-tail shopping they'd like retailers to improve, 58% of online shoppers cite free or discounted shipping, while 42% cite ease of returns and exchanges and 38% ...
The Four Doors to Loyalty: Your Welcome Mat to Customer IntimacyBryan Pearson
Sure, you have customers. But are they loyal to you? Learn four things you need to know about your customers to inspire their loyalty.
Small Businesses Gearing Up for Mobile Marketing, Slowly
Small businesses that were early adopters of mobile marketing have begun to earn tangible returns on their mobile investments, according to a study by Web.com. Even so, most small businesses ...
What Content Marketers Can Learn From Legendary Rock Bands
What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
Three Tips for Keeping Customers Happy With Stellar Service [Slide Show]Christian Gulliksen
Happy customers are your best customers. They spread the word about you, and give you repeat business. Learn the key traits customer-focused companies possess that keep customers happy—and coming back ...
Customer Experience Initiatives Lack Proven ROI Value
Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
'Customer Experience' Is the Catchphrase for 2012Christine Mauro
Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.
Keeping Loyal Customers Loyal
"The long-term goal for most marketers out there is to gain customers and successfully keep them coming back for more," writes Kristen Gregory at the Bronto blog.
So how do ...