Customer Loyalty

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• Brand Love Is Bullsh*t... So Now What Do We Do? Five Things.John Miller
  The idea of creating a brand that customers will love is, really, something of a fairy tale. But we're big kids now, so let's put the fairy tales aside, roll ...
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships
• Five Ways to Successfully Promote Your Loyalty Rewards ProgramSamir Palnitkar
  A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.
  B2C, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Retail Marketing
• Contest Marketing: A Powerful Form of Content MarketingBarry Feldman
  See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers ...
  Content, Customer-Centric, Customer Engagement, Customer Loyalty, Marketing Strategy, Marketing Tips
• Seven Tips for Using Email to Build Customer LoyaltyYoav Vilner
  Your email program is vital for turning one-time buyers into loyal customers. Here are some tips to make your emails effective in improving customer retention and encouraging loyalty.
  Customer Loyalty, Customer Retention, Email, Email Campaigns, Email Marketing
• Brand Loyalty Programs: Satisfaction and Engagement TrendsAyaz Nanji
  Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with brands, according to recent research from Bond Brand Loyalty.
  Brand Loyalty, Brand Management, Customer Behavior, Customer Loyalty, Research Summaries
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• Post-Holiday E-Commerce: Convert One-Time Buyers Into Loyal Customers
  Holiday buyers don't have to stay just one-time purchasers. See how data collection plus a simple email program can turn them into loyal customers and keep them engaged all year.
  B2C, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Retention, Email, Email Campaigns, Marketing Strategy
• 20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
  Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
  B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Engaging Customer Experiences Are a Make-or-Break Business Factor: The Case of HealthcareBrad Dodge
  The essence of creating a positive experience is making customers feel that they are heard and important—before, during and after a transaction.
  Content, Customer Acquisition, Customer Communications, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships
• Know Your Customers Better Than They Know Themselves: The Key to Customer Loyalty [Infographic]Laura Forer
  Consumers are more loyal to brands that offer personalized experiences, and that loyalty can provide excellent returns for brands. So you'd better know enough about your customers to provide those ...
  B2C, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy, Personalization, Referrals
• Loyalty, Retention, Relationships: What's Really in It for Your Customers?Tyler Douglas
  In marketing, we talk nostalgically about the "corner store" as the epitome of customer relationships. But that Norman Rockwell version of customer loyalty is dead. Which is why we need ...
  B2C, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Data, Retail Marketing
• 10 Benefits of a Loyalty Rewards Program [Infographic]Laura Forer
  Loyalty rewards programs can give you a great ROI, but first you have to know what your goals are and how to measure them. Check out this infographic for tips ...
  B2C, Customer Acquisition, Customer Loyalty, Customer Relationships, Pricing, Promotions, User-Generated Content
• Is Brand Loyalty Dead? [Infographic]Laura Forer
  Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
  B2C, Customer Behavior, Customer Loyalty, Customer Relationships, Marketing Challenges, Marketing Strategy, Millennials, Promotions
• Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura Forer
  A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Referrals
• Your Customer's Second Purchase Is the Most Important
  If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus ...
  Customer Acquisition, Customer Engagement, Customer Loyalty, Customer Retention, E-Commerce, Marketing Budgets, Marketing Strategy, Websites
• 104 Mobile Marketing Facts [Infographic]Laura Forer
  How much do you know about mobile marketing? This infographic is sure to offer you some new insights with its 104 facts, stats, and other trivia about the channel.
  Advertising, B2C, Customer Behavior, Customer Loyalty, E-Commerce, Email, Mobile Marketing, Search Engines
• What 2 Billion User Journeys Tell Us About Personalization [Infographic]Laura Forer
  How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the ...
  B2C, Customer Experience, Customer Loyalty, E-Commerce, Personalization
• How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark Babbitt
  We now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
  Brand Ambassadors, Community, Customer Loyalty, Customer Relationships, Social Listening, Social Media, Testimonials, Word-of-Mouth
• How Millennials Are Changing the Shopping Landscape [Infographic]Laura Forer
  Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an ...
  B2C, Customer Behavior, Customer Experience, Customer Loyalty, Demographics, E-Commerce, Millennials, Retail Marketing
• Five Tips for Building Better Loyalty Program EmailsVivek Sharma
  Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.
  B2C, Customer Engagement, Customer Experience, Customer Loyalty, Customer Retention, Email, Email Marketing, Engagement, Interactive Marketing, Retail Marketing