Customer Relationships

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• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From MarketersLaura Breslaw
  As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ...
  Customer Relationships, Engagement, Marketing Strategy, Social Media, Trump, Twitter
• Fixing Native Advertising [Infographic]Laura Forer
  Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight ...
  Advertising, Customer Relationships, Native Advertising
• Which Mobile Messaging Channels to Use in Which Real-World SituationsWes McDowell
  There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations.
  Customer Acquisition, Customer Relationships, Customer Retention, Email Marketing, Mobile Marketing, Promotions
• Four Ways to Use Social Listening to Boost Customer LoyaltySamir Palnitkar
  Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty.
  Brand Loyalty, Customer Acquisition, Customer Loyalty, Customer Relationships, Social Listening, Social Media
• Five Effective Customer-Data Tactics: Resolutions for the New YearCory Munchbach
  Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 ...
  Customer Acquisition, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Data, Email, Email Marketing, Metrics
• Real-Time Marketing: Five Tips for Surviving in Our Brave New WorldSarah Clark
  Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will ...
  Branding, Content Strategy, Customer Relationships, Marketing Strategy, Social Analytics, Social Media
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• How to Prevent Churn and Retain Customers of Online ServicesChris Cheney
  Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the ...
  Content, Customer Loyalty, Customer Relationships, Customer Retention, Publishing, Services Marketing, Web Content
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• Three Ways Snapchat Is Changing the Marketing LandscapeChris Gomersall
  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
  B2C, Content, Customer Behavior, Customer Relationships, Engagement, Promotions, Retail Marketing, Snapchat, Social Media
• The End of Behavioral Targeting and the Rise of Account-Based MarketingRay Kingman
  As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable ...
  Advertising, Customer Acquisition, Customer Relationships, Marketing Strategy, Sales, Targeting
• The Secret to Marketing to Teens: Marketing to Their ValuesMostafa Dastras
  Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ...
  Advertising, B2C, Customer Engagement, Customer Loyalty, Customer Relationships, Demographics, Millennials, Social Media
• How to Thank These Five Important Types of Customers During the HolidaysJignesh Shah
  Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts ...
  Channel Marketing, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Lead Nurturing, Sales, Testimonials
• Four Steps to Increasing Customer Loyalty and Retention With Social MediaChris Teso
  Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.
  Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Service, Social Listening, Social Media
• Why Experiential Retail Is Just What You Need This Holiday SeasonBerkley Bowen
  What are consumers really looking for when making purchases this holiday season? Not merely material items, it turns out, but experiences that enrich their lives. Here are the top 4 ...
  B2C, Customer Behavior, Customer Relationships, Data, Demographics, E-Commerce, Retail Marketing, Segmentation
• Five Mistakes You Can't Afford to Make in Your Refer-a-Friend ProgramPrasad Dhamdhere
  Marketing has readily accepted the power of referral programs. Their reach, trust factor, and ability to target the right people combine to quickly and effectively boost customer acquisition. But some ...
  B2C, Customer Behavior, Customer Relationships, E-Commerce, Landing Pages, Referrals, Retail Marketing, Websites
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media