Email Marketing

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• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event SuccessBrad Dodge
  It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you ...
  Email, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Sales, Social Media, Tradeshows/Events
• Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
  Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
  Content, Customer Evangelists, Email, Email Marketing, Marketing Automation, Marketing Strategy
• How to Use Email Marketing to Create a Surge in E-Commerce SalesDaniel Faggella
  How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.
  Copywriting, E-Commerce, Email, Email Marketing
• Email Deliverability 2015: Are Messages Reaching Inboxes?Ayaz Nanji
  Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Marketing, Research Summaries
• Seven Tips to Ignite Your Mobile Marketing This Holiday SeasonJess Stephens
  The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the ...
  B2C, Customer Acquisition, E-Commerce, Email, Email Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, Smartphones, Website Design
• Four Ways to Supercharge Your Holiday Email Strategy [Infographic]Ayaz Nanji
  Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Three Excellent Reasons for Adding Dynamic Content to Your Next EmailChristopher Lester
  Take personalization to a whole new level by using dynamic content. It lets you target individual subscribers with different content—all from a single email.
  Content, Content Marketing, Customer Communications, Customer Engagement, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Strategy, Personalization
• 2015 Email Benchmarks by IndustryAyaz Nanji
  How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• How Two Key Factors Affect Email Open RatesAyaz Nanji
  The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.
  Digital Marketing, Email, Email Campaigns, Email Lists, Email Marketing, Research Summaries
• The Top-Rated Email Tracking Tools by MarketersAyaz Nanji
  Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals.
  Email, Email Marketing, Marketing Analytics, Research Summaries, Technology
• How Instagram Images Enrich the Email Experience [Infographic]Verónica Jarski
  Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
  Content, Email, Email Marketing, High-Tech Marketing, Social Media, Twitter
• Five Best-Practices for Real-Time Contextual MarketingJustin Foster
  Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
  Content, Data, Email, Email Campaigns, Email Marketing, Location-Based Marketing, Marketing Automation, Personalization
• Five Email Marketing Practices That Need to DieNeil Berman
  Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
  Customer Communications, Customer Engagement, Email, Email Marketing, Mobile Marketing
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• The What, When, and Who of Successful Emails [Infographic]Verónica Jarski
  What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor.
  Customer Engagement, Email, Email Campaigns, Email Marketing, Writing
• What Makes a Marketing Email Go Viral?
  Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
  Customer Behavior, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
  Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
  Advertising, CRM, Customer Engagement, Customer Relationships, Email Marketing, Marketing Automation, Mobile Marketing, Social Analytics, Social Media, Technology, Tradeshows/Events, Web Analytics
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement