How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
Tradeshow Hero: How to Use Email and Marketing Automation for Live-Event SuccessBrad Dodge
It's critical that the time and resources you're investing to participate in tradeshows generate great leads and real ROI. Here's how to use email and marketing automation to ensure you ...
Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
How to Use Email Marketing to Create a Surge in E-Commerce SalesDaniel Faggella
How can e-commerce marketers get a serious leg up on the competition? By using their emails and marketing automation systems to "frame" their customers for the perfect sale.
Email Deliverability 2015: Are Messages Reaching Inboxes?Ayaz Nanji
Only 79% of legitimate marketing messages sent by brands are arriving in consumers' inboxes, with the rest ending up in spam folders or getting lost, according to a recent report ...
Seven Tips to Ignite Your Mobile Marketing This Holiday SeasonJess Stephens
The holiday season is approaching quickly, so now is the perfect time to get your mobile marketing strategy in place. These tips will help you maximize mobile sales during the ...
, Customer Acquisition
, Email Marketing
, Local Marketing
, Location-Based Marketing
, Mobile Marketing
, Retail Marketing
, Website Design
Four Ways to Supercharge Your Holiday Email Strategy [Infographic]Ayaz Nanji
Online retailers say social integration, mobile optimization, list segmentation, and personalization are the keys to successful holiday email campaigns this year, according to a recent report from Campaigner.
2015 Email Benchmarks by IndustryAyaz Nanji
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
How Two Key Factors Affect Email Open RatesAyaz Nanji
The size of a marketing email campaign and the sender's industry have a significant impact on open rates, according to a recent report from Constant Contact.
The Top-Rated Email Tracking Tools by MarketersAyaz Nanji
Which email-tracking platforms do marketers most use and and most like? To find out, G2 Crowd recently examined some 640 evaluations by business, marketing, and analytics professionals.
How Instagram Images Enrich the Email Experience [Infographic]Verónica Jarski
Marketers are increasingly incorporating social elements into email campaigns. However, the most valuable social opportunities, such as Instagram images, are underused.
Five Best-Practices for Real-Time Contextual MarketingJustin Foster
Marketing to people based on their real-time context is all the rage. But marketers need to be careful, because it may not be a fit for their organization.
Five Email Marketing Practices That Need to DieNeil Berman
Avoid the following email marketing practices. Doing so can help your emails be seen in your subscribers' crowded inbox.
Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
The What, When, and Who of Successful Emails [Infographic]Verónica Jarski
What you put in your emails, when you send them, and who opens them are the biggest factors for a successful email campaign. Here's a closer look at each factor.
What Makes a Marketing Email Go Viral?
Which types of emails from brands are consumers most likely to forward? Are personalization, segmentation, audience size, and subject matter virality factors?
Four Tips for Marketing Live Events in the Era of SMACKristina Wallender
Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, ...
, Customer Engagement
, Customer Relationships
, Email Marketing
, Marketing Automation
, Mobile Marketing
, Social Analytics
, Social Media
, Web Analytics
Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
The 10 Best (and Worst) Performing Words in Email Subject LinesAyaz Nanji
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.