Email Marketing

Topics » Articles » Email Marketing

• The 10 Best (and Worst) Performing Words in Email Subject LinesAyaz Nanji
  If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
  Copywriting, Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries
• Three Mighty Good Reasons Your Prospects Delete Your Cold EmailsHeather Morgan
  Most cold emails fail because they don't connect with their audience. Fixing these three prevalent cold-email mistakes can get you better responses from your recipients.
  Content, Customer Engagement, Email, Email Marketing, Writing
• Top Six Ways to Grow Your Email Subscription ListLinda West
  Creating lasting connections with email has never been more challenging. These tips will help you cut through the clutter while adhering to ever-changing regulations and convincing subscribers to stay loyal.
  Content, Customer Relationships, Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• Five Tactics to Make Your Emails More InterestingBlaise Lucey
  What if you could make your emails more interesting? And, what if, by making them more interesting, you could increase opens, click-throughs, and conversions?
  B2C, E-Commerce, Email, Email Campaigns, Email Marketing, Local Marketing, Mobile Marketing, Retail Marketing, Social Media
• Holiday and Back-to-School Email BenchmarksAyaz Nanji
  Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail.
  Benchmarking, Email, Email Campaigns, Email Marketing, Research Summaries
• The Top Online Lead Generation Tactics and MetricsAyaz Nanji
  Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
  Digital Marketing, Email, Email Marketing, Lead Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Thank You for Subscribing: How to Optimize Your Welcome Emails [Infographic]Verónica Jarski
  Congratulations, you have new subscribers! Now make the most of this opportunity by sending a welcome email to them.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Email Subject Lines, Writing
• 10 Easy Ways to Improve Your Email Open Rates [Infographic]Verónica Jarski
  Boost your email's chances of being opened by following these quick email marketing tips.
  Copywriting, Email, Email Marketing, Email Subject Lines
• How to Manage Email Deliverability: Six Simple Best-PracticesEvan Burke
  Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• The 15 Most Popular Emojis in Email Subject LinesAyaz Nanji
  Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines?
  Copywriting, Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• Four First-Date Tips... Applied to Email MarketingSweta Govani
  Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can ...
  Email, Email Campaigns, Email Marketing, Email Subject Lines
• The Best Tactics for Improving Email CTRsAyaz Nanji
  Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
  Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]Seamas Egan
  Inspired by the movie "Pitch Perfect 2," these five tips can help you create email marketing campaigns that hit the right note with your customers.
  Content, Customer Engagement, Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Automation
• Email Opens, Conversions, and Read Times by Device TypeAyaz Nanji
  Two-thirds (67%) of all US email opens occurred on a mobile device in 1Q15, according to a recent report from Movable Ink.
  Digital Marketing, Email, Email Marketing, Mobile Marketing, Research Summaries
• The Rise of Marketing Automation [Infographic]Verónica Jarski
  The marketing automation industry is booming! Here's a look at its rise and reasons for its popularity.
  Email, Email Marketing, Marketing Automation, Technology
• How to Test Your Email Campaign [Infographic]Verónica Jarski
  Test your emails to find out the best way to engage your subscribers and develop your email channel.
  Content, Content Strategy, Email, Email Campaigns, Email Marketing, Marketing Strategy, Testing
• The Seven Most Efficient Marketing Techniques for Growing an E-Commerce BusinessCatalin Zorzini
  Whether you are new to the e-commerce game or you've been selling online for years, there is always room for growth. And these seven tactics are the best way to ...
  B2C, Blogging, Content, Customer Service, E-Commerce, Email Marketing, Retail Marketing, Social Media, Website Design, Websites
• Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)Rachel Burger
  Are you making these four mistakes when emailing Millennials?
  Customer Insight, Customer Relationships, Demographics, Email, Email Marketing, Millennials
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing