Email Marketing

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• Keep It Clean: The Importance of Email-List Hygiene [Infographic]Vahe Habeshian
  Emailing only to contacts who are likely to interact with your email campaigns is crucial. Why? For one, if there are too many bounces, you risk getting blocked.
  Email, Email Campaigns, Email Hygiene, Email Lists, Email Marketing
• Five Steps to Integrating Your Blog, Social Media, and Email MarketingJoe Griffin
  How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for each channel. ...
  Blogging, Content, Content Marketing, Email, Email Campaigns, Email Marketing, Integrated Marketing, Metrics, Multichannel Marketing
• Email Marketers' Top Challenges and Address-Capture TacticsAyaz Nanji
  Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch.
  Digital Marketing, Email, Email Lists, Email Marketing, Research Summaries, Survey Data
• Holiday Email Marketing: Jingle All the Way to the Bank [Infographic]Vahe Habeshian
  For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. Here are some tips to help your marketing thrive ...
  B2C, Email, Email Marketing, Retail Marketing
• Supercharge Your Email Marketing With Phone CallsKyle Christensen
  Email remains one of the most effective ways to drive sales and build lasting customer relationships. But marketers are in a constant battle to improve deliverability and engagement. What to ...
  Email, Email Marketing, Marketing Strategy, Measurement, Metrics, Mobile Marketing, Multichannel Marketing, Personalization, ROI
• What Email Marketers Can Do to Stop UnsubscribesAyaz Nanji
  Consumers say providing an option to receive emails less frequently is the most effective thing marketers can do to stop unsubscribes, according to recent research from Mapp.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• The Email Habits of White-Collar WorkersAyaz Nanji
  White-collar workers say they are spending 17% more time this year checking email, on average, compared with last year, according to recent research from Adobe.
  Customer Behavior, Digital Marketing, Email, Email Marketing, Research Summaries, Survey Data
• How to Reap a Hearty Subscriber Crop This Harvest Season [Infographic]Verónica Jarski
  Fall's the season for marketers to ready their subscriber base for upcoming holiday marketing campaigns. Follow these tips for creating successful email campaigns this holiday season.
  Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy
• Triggered Email Benchmarks for E-Commerce BrandsAyaz Nanji
  Most e-commerce brands send between two and four types of triggered emails, according to recent research from Bluecore.
  Benchmarking, Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About ThemChad S. White
  In love and in email marketing, you have to learn to admit when a relationship isn't working—especially when email subscribers you're attempting to woo are instead getting you blocked or ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing
• How to Write an Email That Gets Opened, Read, and Responded to [Infographic]Verónica Jarski
  About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.
  Content, Customer Engagement, Email, Email Marketing, Email Subject Lines, Sales
• Email Open Rates on Mobile Devices by Industry, 2Q16Ayaz Nanji
  Most emails sent by marketers in the second quarter of 2016 were opened on mobile devices, according to recent research from Experian.
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• Marketing to Millennials: Social Media, Privacy, and Email TrendsAyaz Nanji
  Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ...
  Demographics, Digital Marketing, Email Marketing, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• Which Marketing Channels Have the Best ROI Measurability?Ayaz Nanji
  Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.
  Email Marketing, Marketing Strategy, Research Summaries, ROI, Survey Data
• Holiday-Themed Retail Email Benchmarks From 2015Ayaz Nanji
  More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries, Retail Marketing
• The 3 Rs That E-Commerce Marketers Should MasterMaciej Zawadzinski
  We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, ...
  Advertising, Customer Engagement, Customer Retention, E-Commerce, Email, Email Marketing, Marketing Automation, Retail Marketing, Targeting, Websites
• Email Marketing Insights: Budget and Tactic Trends [Infographic]Ayaz Nanji
  Marketers plan to spend more time and more money on email marketing this year than they did last year, according to recent research from Email on Acid.
  Digital Marketing, Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• 2Q16 Email Deliverability BenchmarksAyaz Nanji
  Some 24% of email messages sent by brands in the second quarter of 2016 never made it to subscribers' main inboxes, according to recent research from Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data