Engagement

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• From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From MarketersLaura Breslaw
  As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ...
  Customer Relationships, Engagement, Marketing Strategy, Social Media, Trump, Twitter
• Operation FOMO: Three Ways to Turn Customer Envy Into EngagementJeff Snyder
  No matter your audience, their fear of missing out (FOMO) can work marketing magic for you, especially in the age of social media. But beware: If you don't make use ...
  Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Experiential Marketing, Social Media, Tradeshows/Events
• Six Tips for Successfully Using Livestreaming Video for MarketingFritz Brumder
  Live video is a powerful, authentic, engaging, measurable, and cost-effective marketing option that more and more brands are turning to, for good reason. Here are some helpful tips to get ...
  Content, Content Marketing, Customer Relationships, Digital Marketing, Engagement, Influencer Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Videos
• Three Ways Snapchat Is Changing the Marketing LandscapeChris Gomersall
  Now is the time to capitalize on Snapchat, because it provides an invaluable advantage in today's competitive landscape: It offers something new and creative to audiences that are being bombarded ...
  B2C, Content, Customer Behavior, Customer Relationships, Engagement, Promotions, Retail Marketing, Snapchat, Social Media
• Four Ways to Take Full Advantage of Email Marketing With Advanced AnalyticsJohn Thies
  Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
  Campaign Management, Email, Email Campaigns, Email Marketing, Engagement, Marketing Analytics, Metrics, Web Analytics
• Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)Timothy Carter
  Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribute your ...
  Content, Content Marketing, Content Strategy, Engagement, Inbound Marketing, Social Media, Writing
• The 3 E's of Brand Admiration (and How Marketers Can Foster Them)Josh Zywien
  Enablement. Enticement. Enrichment. Those three E's are the very foundation of brand admiration. And they are important for any brand in any industry. So how should they be fostered?
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Engagement, Customer Loyalty, Customer Relationships, Engagement
• Eight Mistakes You're Making on Facebook's News Feed and How to Fix ThemTamas Torok
  Most of the tricks and tactics that worked on Facebook a few years ago no longer work; today, they can actually harm your page's ranking potential. Here are some mistakes ...
  Content, Engagement, Facebook, Social Media
• Eight Ridiculously Silly Ways to Sabotage Your Email Marketing EffortsMeera Kothand
  Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right? Here are eight ways you may be sabotaging your email ...
  Email, Email Hygiene, Email Marketing, Engagement, Mobile Marketing, Segmentation
• Five Ways Marketers Can Rev the Consumer Engagement EngineTom Collinger
  Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here's how you can ...
  B2C, Customer Relationships, Engagement, Marketing Strategy, Social Media
• Four Ways to Measure Your Experiential Marketing CampaignJeff Snyder
  Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
  Customer Engagement, Customer Experience, Engagement, Experiential Marketing, Marketing Strategy, Measurement, ROI, Tradeshows/Events
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• How to Make Your Mobile App Stand Out in the Crowded App StoreDoug Roberge
  Making your app stand out in today's hypercompetitive app market is tough. But don't lose hope. It doesn't have to be as hard as you may think it is.
  Customer Engagement, Email, Email Campaigns, Engagement, Mobile Marketing, Social Media
• Facebook Video Marketing Success: Tips for Promotion and SharingShirley Pattison
  Facebook's scale and evolving video publishing platform make it a compelling video marketing option. To succeed in a digital age, marketers need to keep up with the platform's video advertising ...
  Advertising, Content, Customer Behavior, Customer Engagement, Engagement, Facebook, Marketing Strategy, Social Analytics, Social Media, Videos
• Five Twitter Hacks to Skyrocket Your EngagementTom Hunt
  Implement these five hacks, and in a couple of weeks you'll be connecting with people every hour.
  Engagement, Lead Generation, Networking, Social Media, Social Networking, Thought Leadership, Twitter
• How to Maximize Your Content's Reach on Social MediaJohn Unger
  It's not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, ...
  Content, Content Marketing, Customer Behavior, Engagement, Social Media, Writing
• Five Surprising Ways to Write Addictive Business Blog PostsLisa Pierson
  So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business ...
  Blogging, Content, Content Marketing, Copywriting, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, Writing
• Five Steps to Build E-Commerce Sales: How to Link Engagement to RevenueBrian Rigney
  Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are ...
  B2C, Customer Engagement, E-Commerce, Engagement, Location-Based Marketing, Mobile Marketing, Retail Marketing, Website Design, Websites
• Ignoring Mobile? Then Say Goodbye to Your Marketing PlanPaul Ruppert
  When you ignore mobile, you miss a huge opportunity to engage with your current and potential customers, capture their interest, and generate leads. Here's how you can successfully integrate mobile ...
  Customer Acquisition, Customer Engagement, Engagement, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Smartphones, SMS, Targeting
• Five Twitter Mantras: How Not to Be Unenlightened on Social MediaEd Morgan
  Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of connectedness that allows them to reach customers in new and interesting ways. ...
  Brand Positioning, Content, Digital Marketing, Engagement, Positioning, Social Media, Twitter, Web Content