Engagement

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• Email Benchmarks: 1Q18 Engagement and Subscriber TrendsAyaz Nanji
  Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to recent research from Yes Lifecycle Marketing.
  Email, Email Campaigns, Email Marketing, Engagement, Research Summaries
• Five Steps to Using Employee Advocacy to Drive Brand EngagementPushpa Ithal
  Employees can be a brand's most influential advocates. Put that often-untapped resource to use by empowering employees to be your brand's best ambassadors.
  Brand Ambassadors, Engagement, Social Media
• How to Promote Loyalty Rewards Programs [Infographic]Laura Forer
  Creating a loyalty program is just a first step to customer engagement—you also must promote and maintain the program to keep customers excited and engaged. Here are some simple ideas ...
  B2C, Customer Communications, Customer Engagement, Customer Loyalty, Customer Retention, Email, Engagement, Marketing Strategy, Retail Marketing
• #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This WeekChristian Neri
  Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; ...
  Advertising, Content, Customer Service, Engagement, Facebook, SMS, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This WeekChristian Neri
  WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve ...
  Advertising, Content, Engagement, Facebook, Instagram, LinkedIn, Mobile Marketing, Pinterest, Social Analytics, Social Media, SocialSkim, Twitter
• Email for Retail: Three Opportunities Despite the Retail 'Apocalypse'Paul Mandeville
  As we near the end of 2017, retail faces significant profitability issues. In turn, marketers are facing pressure to capture and retain customer attention, and they're resorting to flashy new ...
  B2C, Customer Behavior, Email, Email Campaigns, Email Marketing, Engagement, Retail Marketing, Technology
• Nine Ways to Invite More Engagement With Your ContentKristian Jønsson
  We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your ...
  Content, Customer Engagement, Engagement, Web Content, Web Copy, Writing
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• The Engagement Gap: How B2B and B2C Firms Are Missing the MarkAyaz Nanji
  Most marketers say they have a deep understanding of how to engage consumers, but many consumers do not agree, according to recent research from Marketo.
  Customer Engagement, Engagement, Marketing Strategy, Research Summaries, Survey Data
• In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?Steve Rayson
  What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an ...
  Content, Engagement, Social Media, Writing
• How Augmented Reality and Virtual Reality Are Changing Things for MarketersGavin Finn
  Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on ...
  Augmented Reality, Engagement, Marketing Strategy, Sales, Technology, Virtual Reality
• Four Ways to Use Mobile in Your B2B Marketing StrategyWilson Raj
  B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
  B2B Marketing, Content, Customer Service, Engagement, Marketing Strategy, Mobile Marketing, Sales, SMS, Tradeshows/Events
• The Business Case for Behavior-Changing Content: Five Rules of EngagementTara-Nicholle Nelson
  Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, ...
  Content, Content Marketing, Customer Engagement, Engagement, Web Content, Writing
• Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications InsteadPini Yakuel
  Learn how we marketers can graduate from the tried-and-true daily blast email to take a more personalized, targeted approach—and why it is so critical to our businesses that we do ...
  Email, Email Campaigns, Email Marketing, Engagement, Sales, Segmentation, Targeting
• Five Tips for Building Better Loyalty Program EmailsVivek Sharma
  Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.
  B2C, Customer Engagement, Customer Experience, Customer Loyalty, Customer Retention, Email, Email Marketing, Engagement, Interactive Marketing, Retail Marketing
• How to Master Live-Video Marketing: A Handy GuideAleh Barysevich
  It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and ...
  Content, Content Marketing, Content Strategy, Customer Relationships, Engagement, Marketing Strategy, Videos
• Marketing Video: Basic Email-Design Decisions That MatterMalinda Wilkinson
  Many factors affect email performance. This brief video focuses on the importance of three specific design decisions you need to make for each email message you craft if you want ...
  Email, Email Campaigns, Engagement
• How to Use Employee Feedback to Build Better Marketing CampaignsClaire Lew
  What do your employees actually think about your brand? Do they trust your leadership team? And when they talk about the company publicly, does what they say support or undercut ...
  Advocacy, Brand Loyalty, Engagement, Influencer Marketing, Research, Social Media, Word-of-Mouth
• How to Tackle the 4Ws of Marketing Content Creation With DataLux Narayan
  Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data ...
  Blogging, Content, Content Marketing, Engagement, SEO, Social Media, Writing
• How Email Marketers Can Profit From Users' Mobile ObsessionCynthia Price
  People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those ...
  Content, Customer Engagement, Customer Experience, Email, Email Campaigns, Email Marketing, Engagement, Mobile Marketing, Personalization