Engagement

Topics » Articles » Engagement

• 10 Tips to Ensure Your Emails Resonate in the InboxLen Shneyder
  An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage ...
  E-Commerce, Email, Email Campaigns, Email Marketing, Engagement, Marketing Automation, Personalization
• Create a Killer Email Call to ActionPaul Ford
  Creating great CTAs is more than possible, yet so many links in brands' marketing emails remain unclicked. And many of those emails are never even opened in the first place.
  Content, Email, Email Marketing, Engagement, Writing
• Five Actions Marketers Can Take to Deliver Real Engagement in 2015Reggie Wideman
  When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...
  Brand Loyalty, Content, Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Engagement, Metrics, Technology
• Sell vs. Tell: Five Ways to Engage Your Audience During a PresentationAlexAnndra Ontra
  PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an ...
  Content, Engagement, Presentations, Sales, Videos
• Win the Email Marketing 'Hunger Games': Five Tips to Survive the Unsubscribe ListSeamas Egan
  This holiday season, email marketers and online retailers are in a Hunger Games of their own: Keeping their emails alive—and out of the spam folder—will determine their ability to survive ...
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Personalization
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• 12 Tools to Help You Avoid PR and Marketing Workload StressorsShirley Pattison
  Public relations and marketing professionals know how hard it is to keep on top of a never-ending workload. But we are living in the Digital Age, and we have access ...
  Career Management, Content, Content Marketing, Engagement, Management, Project Management, Public Relations, Social Media
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars
• How to Innovate Your Email Marketing: Unlock the Fourth Type of CampaignMichael Fisher
  Innovation in email marketing is tied to the customer conversation. If marketers don't keep their end of the conversation up between purchase cycles, they risk becoming irrelevant or forgotten.
  Content, Customer Communications, Customer Relationships, Email, Email Campaigns, Email Marketing, Engagement
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• Digital Video Vital Signs: How Healthy Is Your Online Video Investment?Jessica Hall
  As more video content moves online, marketers and brand managers grapple with this question: How do we monetize this investment? The answer lies in regularly checking these four vital signs ...
  Content, Engagement, Measurement, Metrics, Mobile Marketing, ROI, Videos
• The Anatomy of a Perfect Event [Infographic]Verónica Jarski
  Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
  Creativity, Customer Engagement, Engagement, Mobile Marketing, SMS, Virtual Events
• What You Need to Know About Optimizing Video for MobileMichael Litt
  Your top-of-funnel videos are designed for broad reach, but if the content doesn't load quickly, or if it isn't optimized for mobile, you don't get a chance to impress your ...
  Content, Customer Acquisition, Engagement, Landing Pages, Lead Generation, Mobile Marketing, Videos, Website Design, Websites, YouTube
• Using Video in Your Email MarketingJoe Forte
  A clear call to action (CTA) in email is as vital to ensuring click-throughs as the subject line is to ensuring opens, and video is the king of CTAs.
  Content, Customer Engagement, Customer Relationships, Email, Email Marketing, Engagement
• 10 Ways to Challenge Amazon's DominanceHillary Wilmoth
  Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
  B2C, Customer Behavior, Customer Experience, Data, E-Commerce, Email, Engagement, Retail Marketing, Web Content, Website Design, Websites
• The Right Video Content for Your BrandSerban Enache
  To draw attention to your brand, video footage must visually engage viewers and provide them with meaningful information. Here's how to get the most out of stock video.
  Branding, Content, Content Marketing, Engagement, Videos
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• How the Information Age Killed Public Relations... and What You Can Do About ItLisa Calhoun
  The original flavor of PR is dying, and we're in the process of watching a whole new era of marketing rise from the ashes.
  Customer Behavior, Customer Communications, Digital Theory, Engagement, Marketing Strategy, Public Relations
• Three Email Marketing Improvement Challenges for 2014Karen Talavera
  With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to ...
  Customer Behavior, Customer Communications, Customer Engagement, Customer Retention, Email, Email Campaigns, Email Marketing, Engagement
• So You've Got Thousands of Social Media Followers. Big Deal.Philip Paranicas
  Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.
  B2B Marketing, Customer Acquisition, Customer Engagement, Engagement, Lead Generation, LinkedIn, Social Media, Social Networking, Twitter