Engagement

Topics » Articles » Engagement

• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• Three Tips for Successful User-Generated Content CampaignsAmish Tolia
  For you to successfully reach customers through social media, you need to rely on consumers to deliver your brand messages to other consumers. Enter user-generated content campaigns.
  Content, Content Marketing, Content Strategy, Engagement, Facebook, Gamification, Instagram, Social Media, User-Generated Content
• Five Tips for Brands That Want Success on FacebookJenn Deering Davis
  Facebook is continually changing how it displays content to fans. Still, brands can consistently create content that stands out and leads to more engagement—despite Facebook's shenanigans.
  Advertising, Content, Customer Engagement, Engagement, Facebook, Social Media
• How to Stand Tall in a Sea of Social ImagesSarah Matista
  It's no longer a secret that visual social posts receive more user attention than blocks of text do. Here's how to cut through the increasing visual clutter and get noticed ...
  Branding, Content, Customer Engagement, Engagement, Humor, Social Media, Web Content
• 20 Email Marketing Tips to Boost Engagement and ReadershipJulia McCoy
  Especially if you're targeting the twenty- and thirty-somethings who make up the core of the Millennial demographic, here's a handful of email marketing tips that will help you to boost ...
  Content, Customer Acquisition, Customer Communications, Customer Relationships, Email, Email Marketing, Engagement, Writing
• How to Use Video Emails, and Why You ShouldMatthew Turner
  We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share ...
  Content, Email, Engagement, Sales, Videos
• Five Tips for Maintaining Branded Mobile App EngagementDennis Mink
  The mobile app saturation point for consumers is 26-27 apps, so becoming one of their top 25 apps is a tall order. To help increase your odds, here are a ...
  Advertising, Customer Engagement, Customer Relationships, Engagement, Gamification, Mobile Marketing, Promotions, Retail Marketing, Targeting
• Email Benchmarks 2Q15: Engagement Is Higher Than EverAyaz Nanji
  Despite increased email volume, consumers are opening and engaging with emails more than ever before, according to a recent report from Yesmail.
  Benchmarking, Digital Marketing, Email, Email Marketing, Engagement, Research Summaries
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• A Seven-Step Surefire Formula for a Sales-Generating Commercial (Article 2 of 2)Buddy Vaughn
  Grab your customers' attention and get them to respond to your television and radio ads by following these seven tips based on 25 years' experience crafting direct response commercials.
  Advertising, Content, Engagement, Sales, Sales and Advertising, Television, Testimonials, TV, Writing
• #SocialSkim: Amazon Launchpad for Startups, Plus 13 More Stories in This Weeks RoundupAngela Natividad
  Learn about Amazon's support for startups launching products. Also: Yahoo Livetext, managing relationships with short-form content creators, and the socnet growing the fastest. And is Twitter really cracking down on ...
  Advertising, Content, Content Marketing, Content Strategy, Customer Relationships, Digital Marketing, Digital Theory, Engagement, Facebook, Google+, Instagram, Interactive Marketing, LinkedIn, Marketing Strategy, Online Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter
• Event Marketing Can Help You Supersize Your SalesTori Atkinson
  Event marketing offers retailers a chance to achieve new levels of customer engagement, creating buzz and translating it into sales.
  Brand Awareness, Customer Engagement, Engagement, Marketing Strategy, Tradeshows/Events
• Four Things You Need to Know About Content CurationChristian Jorg
  Marketers recognize the growing need for timely, relevant content that can engage audiences, but developing original content on a consistent basis can be too costly and too time-consuming.
  Content, Content Marketing, Customer Engagement, Engagement, Inbound Marketing, Lead Generation, Marketing Strategy, Measurement, Social Media
• Video: The Contender Takes the Marketing TitleGary Lipkowitz
  Producing video is a pain. You're busy. Really busy. How can you cram a difficult, time-consuming, and expensive process like video production into your daily grind?
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Email, Engagement, Landing Pages, Lead Generation, Marketing Strategy, Videos, Websites
• Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy Patranabish
  A content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
  Career Management, Content, Content Marketing, Engagement, Inbound Marketing, Project Management, Thought Leadership, Web Content, Writing
• #SocialSkim: A Tool for Avoiding Twitter Gaffes, Plus 11 More Stories in This Week's RoundupAngela Natividad
  Get the latest on how Facebook plans to bring more content from top publishers into its fold, who really stuck out on Mother's Day (besides moms), and a new TweetDeck ...
  Advertising, Content, Digital Marketing, Digital Theory, Engagement, Facebook, Instagram, Location-Based Marketing, Mobile Marketing, Publishing, Social Media, SocialSkim, Twitter
• Five Incredibly Specific Tactics for Writing Enchanting CopySonja Jobson
  The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
  Content, Content Marketing, Copywriting, Customer Acquisition, Customer Relationships, Engagement, Social Listening, Web Content, Web Copy, Writing
• Engagement Secret Sauce: Learn From Social Networks to Attract and Keep Audiences for YourselfJordan Kretchmer
  What makes social networks so addicting? Here are four ways to apply their tools and tactics to your own online properties and keep your audiences from straying.
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Engagement, Social Media, User-Generated Content
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• Don't Just Hope Your Emails Get Opened: Four Tips for Click-Worthy CommunicationsEmily Konouchi
  In a typical inbox, people see only three pieces of information when trying to decide whether to open your email. That's not much. Shrinking attention spans and itchy delete fingers ...
  Content, Email, Email Deliverability, Email Marketing, Email Subject Lines, Engagement, Mobile Marketing, Writing