Research Summaries

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• Teens Prefer Mobile Texting to Calling
  Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text ...
  Research Summaries, Segmentation, SMS
• Marketing's Contribution to Bottom Line Improving
  Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage ...
  Marketing Dashboards, Metrics, Research Summaries
• Top-Gaining Site Categories in March Led by Auto
  Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
  Customer Behavior, Pricing, Research Summaries, Websites
• Booz: Media Execs Upbeat Despite Economy
  Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, ...
  Forecasts, Recession, Research Summaries
• Facebook Users Promote Fan Page Brands
  Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to ...
  Brand Positioning, Branding, Facebook, Research Summaries
• Direct Response Ads Up 18% Since 2007
  Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV ...
  Advertising, Direct Marketing, Nielsen Data, Research Summaries
• Consumers Bothered by Louder TV Commercials
  More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered ...
  Advertising, Research Summaries, Television
• Social Media Important, Not Always Profitable
  Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say ...
  Marketing Strategy, Research Summaries, Social Media
• Video Viewing Down 13% in Feb.
  Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the ...
  Customer Behavior, Research Summaries, Videos
• SMS Marketing Reaches Users of All Ages
  Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
  Customer Behavior, Demographics, Research Summaries, SMS
• Yellow Pages Users Ready to Buy
  The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to ...
  Brand Awareness, Lead Generation, Research Summaries
• Ad Spend Forecast Again Revised Upward
  A tentative global economic recovery is beginning to fuel ad markets across the world: Ad expenditure is already accelerating in bullish developing markets, while the downturn is coming to an ...
  Advertising, Forecasts, Research Summaries
• Shoppers Seek Coupons and Free Shipping Offers
  Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
  Customer Behavior, E-Commerce, Pricing, Research Summaries
• Location-Based Digital Video Ads Reach 237 Million
  Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The ...
  Local Marketing, Nielsen Data, Research Summaries, Videos
• Mobile Ad Campaigns More Effective Than Online
  Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, and brand favorability, ...
  Advertising, Mobile Marketing, Online Marketing, Research Summaries
• Direct and Digital Marketing Jobs Rebounding
  In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said ...
  Career Management, Digital Marketing, Direct Marketing, Research Summaries
• Ask Search Share Up Fourth Straight Month
  Ask increased its market share for the fourth consecutive month, accounting for 3.44% of US searches in the four weeks ended March 27, 2010, up 21% from February, according to ...
  Google, Research Summaries, Search Engines
• Internet Ad Revenues Rebounding, Reach $6.3B in 4Q09
  Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ...
  Advertising, PPC Campaigns, Research Summaries
• BlackBerry Ahead in Smartphone Content Downloads
  Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile ...
  Consumer Electronics, Research Summaries, Smartphones
• Branded Social Profiles Increase Purchase Intent
  A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded ...
  Branding, Customer Behavior, Customer Loyalty, Research Summaries, Social Media