Research Summaries

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• Consumer Brand Loyalty Wanes in Recession
  Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
  Brand Loyalty, Customer Behavior, Referrals, Research Summaries
• How Parents Deal with Kids' Social Media Use
  Parents who use Facebook are nearly evenly split between those who friend their kids on Facebook (48%) and those who do not (52%), according to a survey from Retrevo. Meanwhile, ...
  Facebook, Research Summaries, Social Media
• B2B Marketers Struggle With Changing Roles
  Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach ...
  B2B Marketing, Metrics, Research Summaries, Social Media
• More TVs Than People per Home, Drama Rules Primetime
  Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US ...
  Nielsen Data, Research Summaries, Television
• Small Biz Confidence Improving, Owners Going Social
  America's small businesses are becoming more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased to 85.1 in April ...
  Research Summaries, Small Business, Social Networking
• Twitter Catches Up With Facebook in Awareness
  The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just ...
  Facebook, Research Summaries, Social Networking, Twitter
• Online Video Viewing Up 11% in March
  Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the ...
  Customer Behavior, Research Summaries, Videos
• Business Tech Buyers Up Social Media Use
  Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey ...
  Research Summaries, Social Media, Social Networking
• Small Biz Owners Optimistic About Future, Resilient
  Although one-half (52%) of small business owners say their business's economic situation is worse than it was 12 months earlier, almost three-quarters (73%) are optimistic about the future of their ...
  Research Summaries
• 'Facebook' Top Search Term in March
  "Facebook" was the top search term in the US across three major search engines—Google, Yahoo, and Bing—in the four weeks ended March 27, 2010, according to Experian Hitwise.
  Experian Hitwise Data, Facebook, Research Summaries, Search Engines
• Business Leaders Embracing Social Media
  Social media is here to stay: Though many business leaders say social media is somewhat "over-hyped," 63% disagree with the idea that it's a marketing fad and over 80% say ...
  Customer Engagement, Research Summaries, Social Media
• Websites Fail to Protect Consumers From Fraud
  Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to ...
  Research Summaries, Segmented Research Data, Websites
• Consumer Confidence at 19-month High
  The Conference Board Consumer Confidence Index, which had rebounded in March, increased further in April and now stands at 57.9 (1985=100), up from 52.3 in March—and at its highest reading ...
  Customer Behavior, Forecasts, Research Summaries
• Top Cross-Channel Marketing Challenge: Coordinating Communications
  Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they ...
  Channel Marketing, Measurement, Research Summaries
• Access to Customer Data = Retention, Sales
  Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to ...
  Customer Loyalty, Customer Retention, Customer Service, Research Summaries
• Social Shopping: Group Buying Sites Surge
  A recent flurry of investor activity in group buying websites has helped to spur growth in the nascent category: Visits to social commerce and group buying sites for the week ...
  Experian Hitwise Data, Research Summaries, Websites
• Online Video Ads Delivering Value: Ad Execs, Media Buyers
  Advertisers are warming up to online video as a means to reach targeted audiences: 56% of ad agency executives and media buyers say online video advertising is more effective or ...
  Advertising, Research Summaries, Targeting, Videos
• Online Shoppers Value Reviews, Ratings, Search
  Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews ...
  Customer Behavior, E-Commerce, Research Summaries, Word-of-Mouth
• Concerns Loom Over Cloud Computing
  Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according ...
  Customer Behavior, New Media, Research Summaries
• Blending Social Media, Ads: ROI Alchemy
  Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those ...
  Advertising, Facebook, Nielsen Data, Research Summaries