Search Engine Marketing

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• Four Important SEO Trends for 2015Ayaz Nanji
  Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent ...
  Content, Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• 10 Ways to Convert More Customers Using LocationCharlie Davies
  How can businesses use location to increase conversions and sales?
  Content Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Search Engine Marketing
• The 10 Most Expensive Paid Search KeywordsAyaz Nanji
  All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to a recent report ...
  Advertising, Google, Research Summaries, Search Engine Marketing, Survey Data
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• The 10 Most Visible Advertisers on Google AdWords and ShoppingAyaz Nanji
  Amazon is the most visible advertiser on Google AdWords, and eBay is the most visible on Google Shopping, according to a recent report from Searchmetrics.
  Advertising, Google, Research Summaries, Retail Marketing, Search Engine Marketing
• Three SEO Pitfalls That Will Wreck Your WebsiteBrad Shorr
  Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ...
  Content, Copywriting, E-Commerce, Keywords, Landing Pages, Lead Generation, Links, Search Engine Marketing, SEO, Websites
• Marketers' Favorite SEO Tactics and MetricsAyaz Nanji
  Marketers say creating relevant content is the most effective search engine optimization tactic they employ, according to a recent report from Ascend2.
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• A Google Penguin Penalty Recovery GuideShane Barker
  If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Why the Rumor Mill Can't Stop Killing Off Search Engine OptimizationDan Bagby
  Every year, I hear rumors of SEO's death. What's at the root of those rumors? And what are the chances of SEO's really dying?
  Digital Marketing, Marketing Strategy, Search Engine Marketing, Search Engines, Websites
• SEO Spotlight: Five Strategies to Take You Through to 2016Rohan Ayyar
  Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these ...
  Blogging, Content, Google, Keywords, Mobile Marketing, Search Engine Marketing, Search Engines, SEO, Social Media
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Eight Ways to Improve Your Search Engine RankingsGavin King
  The only way to increase your search engine rankings and achieve long-term results for your business is to implement ethical, white hat SEO techniques that keep you in Google's good ...
  Blogging, Content, Keywords, Links, Mobile Marketing, Search Engine Marketing, SEO, Videos
• The State of Google Universal Search IntegrationAyaz Nanji
  Some 79% of all keywords return search results that include at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Three Places to Connect With Consumers on Mobile [Infographic]Verónica Jarski
  A whopping 94% of SMB owners use smartphones to conduct business. Check out these tips for reaching them with the right content in the right place.
  Consumer Electronics, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Search Engines, Smartphones, Technology
• How People Phrase Online SearchesAyaz Nanji
  Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• The Top-Rated SEO Tools by MarketersAyaz Nanji
  Which search engine optimization tools are marketers' favorites? To find out, G2 Crowd examined 310 in-depth SEO-tool evaluations written by business and marketing professionals.
  Research Summaries, Search Engine Marketing, SEO, Technology
• Seven Tips for Effective Local SEOArundhati Sriraman
  SEO might seem a Herculean task for local businesses, but it doesn't have to be. Here are seven little secrets to effective local SEO.
  Blogging, Content, Customer Experience, Local Marketing, Search Engine Marketing, SEO, Testimonials
• Ready for Mobilegeddon? Five Quick-and-Dirty Tips to Save Your Google Search Rank [Infographic]Chris Lucas
  Today (April 21), Google's algorithm update will turn mobile optimization from nice-to-have to necessity. If your website isn't mobile-friendly, expect your search rankings and Web traffic to take a hit ...
  Content, Google, Mobile Marketing, Search Engine Marketing, Smartphones, Web Content, Website Design, Websites
• Are Marketers Ready for Google's Search Algorithm Changes?Ayaz Nanji
  Some 78% of digital marketers say they are aware of Google's imminent search algorithm changes that will add mobile-friendliness as a ranking signal, according to a recent report from gShift.
  Google, Research Summaries, Search Engine Marketing, Search Engines, Survey Data
• How to Kick Your SEM Campaign Into High GearBruce Gibbs
  You were hoping for more leads or conversions, yet it seems your SEM campaign is burning through its dwindling budget but not delivering... It's time for campaign optimization.
  Ad Copy, Advertising, B2C, Google, Keywords, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing, Targeting