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• How to Tackle the 4Ws of Marketing Content Creation With DataLux Narayan
  Before you create marketing content, you need to ask why, what, when, and where—the 4Ws. And because content creation is as much science as it is art, you need data ...
  Blogging, Content, Content Marketing, Engagement, SEO, Social Media, Writing
• Four Tips to Boost Traffic (and Leads) With Compounding Blog PostsLucy Jones
  What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, SEO, Web Content, Writing
• The Ultimate LinkedIn Cheat Sheet [Infographic]Laura Forer
  LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much ...
  Career Management, LinkedIn, Personal Branding, SEO, Social Media
• The Ultimate Local SEO Guide [Infographic]Laura Forer
  Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.
  Google, Landing Pages, Local Marketing, Marketing Tips, SEO
• The Most Important Google Search Rank Factors [Infographic]Ayaz Nanji
  Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• The Most Effective SEO TacticsAyaz Nanji
  Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
  Digital Marketing, Research Summaries, Search Engine Marketing, SEO, Survey Data
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• Five Even More Buzzworthy SEO Trends You Need to Know in 2017Aleh Barysevich
  Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here ...
  Content, Keywords, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics
• Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?Samantha Smith
  In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
  Advertising, Content, Content Marketing, Inbound Marketing, Lead Generation, PPC Campaigns, Search Engine Marketing, SEO
• Follow This One New Trend, and You Will Be Found OnlineMaris Callahan
  If you want to help people find and remember your brand online, you need a digital identity that stands out. Harness the availability of hundreds of new domains (think "mybrand.marketing") ...
  Brand Awareness, Brand Management, Naming, Publishing, Search Engine Marketing, SEO, Websites
• Why SEO and PPC Are More Effective TogetherRonald Dod
  Search engine optimization and pay per click are very different, but it's time to stop thinking about them as polar opposites. SEO and PPC aren't enemies. They are allies. They ...
  Ad Copy, Advertising, Digital Marketing, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Top 4 Things You Should Know on Your Journey to Content Marketing SuccessAlicianne Rand
  Finding your way to content marketing success is not always easy. Here are four lessons and a few secrets to help you on your journey.
  Content, Content Marketing, Content Strategy, SEO, Web Content, Writing
• Tips for Onsite Content Optimization With a Human TouchNyima Bieber
  Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character ...
  Content, Google, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• What Smart, Successful Local Businesses Do to Attract Holiday TravelersGeorge Freitag
  Local businesses, it's not too late to drive traffic and bookings for the busy holidays. Although there may not be enough time to start a blog or redesign a website, ...
  B2C, Content, Local Marketing, Location-Based Marketing, Mobile Marketing, Retail Marketing, SEO
• How to Manage Your Google Search Console Like a ProOlesia Korobka
  Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• Links, the Ranking Factor That Real Estate (and Other) Websites IgnoreCaleb McElveen
  Various ranking factors contribute to ranking your website and content high in search results, but the one that is seemingly ignored among them is consistently identified as the one with ...
  Blogging, Content, Content Marketing, Content Strategy, Links, Search Engine Marketing, SEO, Web Content, Writing
• Four SEO Tips to Apply to Your E-Commerce Website TodayAleh Barysevich
  The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, ...
  Content, E-Commerce, Keywords, Retail Marketing, Search Engine Marketing, SEO, Web Content, Websites
• Six Steps to Creating a Successful Infographic for Your Business [Infographic]Verónica Jarski
  Want to boost your referral traffic and generate more social shares from your content? Then craft engaging infographics. Here's how to get started.
  Content, Content Marketing, Creativity, Digital Marketing, Inbound Marketing, Marketing Strategy, Search Engine Marketing, SEO
• Brands' Top Inbound Marketing PrioritiesAyaz Nanji
  Marketers say their top inbound marketing priority this year is growing organic/SEO traffic, according to recent research from HubSpot.
  Content, Content Marketing, Inbound Marketing, Marketing Planning, Marketing Strategy, Research Summaries, SEO, Survey Data