Social Media

Topics » Articles » Social Media

• Who Invited You?
  Last summer, Morgan Stewart of ExactTarget quizzed 2,400 people on their attitudes toward marketing and made an interesting discovery. "70% of consumers who visit Facebook at least once a month ...
  Branding, Email Marketing, Facebook, Social Media
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About ItMorgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers ...
  Community, Customer Engagement, Facebook, Social Media, Targeting
• Successful Selling: Hitting the Trifecta
  There are three elements to selling: access, influence and delivery. Whether you work in sales or marketing, whatever you do must impact one of those elements—that is, give you access to ...
  High-Tech Marketing, Sales, Social Media
• Sorry Seems to Be the Hardest Word
  "AT&T customers have been complaining for months about dropped calls, spotty service, delayed text and voice messages and slow download speeds for the iPhone," says Jackie Huba in a post ...
  Customer Experience, Marketing Inspiration, Social Media, YouTube
• Enjoy Some Good Holiday Cheese
  As the goblins and ghouls out there munch away on their Halloween bounty, fond memories arise of one apparition we saw a lot of this season—the Monster Mash JibJab "sendable." The ...
  Creativity, Customer Engagement, Humor, Interactive Marketing, Social Media
• SMBs to Boost Twitter Use for Marketing
  Some 9% of small and midsize businesses (SMBs) use Twitter to market their business, and 32% of SMBs say they plan to include social media in their marketing mix over ...
  Research Summaries, Small Business, Social Media, Twitter, Web 2.0
• Making Your Email 'Social-able'Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or ...
  Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
• I Prefer a Smooth Blend
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  Search Engine Marketing, Social Media, Web Content, Writing
• Teaching an Old Brand New Tricks
  Good news: You don't have to lose sight of your brand's tried-and-true persona to participate in the quest for deeper engagement at the new social sites. Just think of the ...
  Blogging, Social Media, Twitter
• No Escapin' This
  Ask 100 people for their opinion of social-media tools like Twitter and you'll likely get 100 different responses—ranging from extreme enthusiasm to extreme derision. However you feel about social media, ...
  New Media, Small Business, Social Media, Websites
• Digital Marketing Factbook: A Glimpse Inside
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
  Digital Marketing, Email Marketing, Facebook, Permission Email Marketing, Research, Search Engine Marketing, Social Media
• You Don't Drive Me Nuts Anymore!
  What makes Twitter so useful is also what makes it difficult to navigate: everyone is spewing what they think, all the time, about anything imaginable. This is good for tracking ...
  New Media, Social Media, Twitter
• Problem Solved: What's the Right Social-Media Fit?Claire Coyne
  You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the ...
  Blogging, Community, Corporate Blogging, Marketing Strategy, Measurement, Social Media
• They Like Us! They Really Like Us!
  Research coming out of Penn State reports that 20% of tweets—those wee messages published on Twitter—are brand-oriented. And not the way you'd naturally expect. While researchers originally thought they'd find ...
  Branding, Community, CRM, Interactive Marketing, Social Media, Twitter
• Marketers: Don't Just Buy Media—Earn It!Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online ...
  Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word-of-Mouth, YouTube
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• FTC Requires Bloggers to Come Clean
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.
  Blogging, Facebook, Social Media, Twitter, Word-of-Mouth
• Better Than a Magic 8 Ball
  "It can be difficult to measure success of efforts that rely on emerging media," says Evan Gerber in an article at MarketingProfs. "[D]espite the fact that they are online channels, ...
  Marketing Analytics, Measurement, Metrics, Social Media, Twitter
• Problem Solved: How Do You Convince the Boss That It's Time to Go Social?Claire Coyne
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the ...
  Management, Marketing Tips, New Media, Social Media
• Social Media Is #1 Challenge, Marketers Say
  Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.
  Customer Engagement, Email Marketing, Social Media, Survey Data