Social Networking

Topics » Articles » Social Networking

• Seven Principles for Social Success and the Companies Already Getting Them RightBarry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• LinkedIn Passes 100-Million Member MarkVahe Habeshian
  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United ...
  Demographics, LinkedIn, Social Media, Social Networking
• YouTube Tops Facebook, Twitter in User Satisfaction
  Although Facebook is the most widely used social networking site in the US, users of YouTube are more likely to recommend that site than users of other popular social media ...
  Customer Behavior, Facebook, Research Summaries, Social Networking, YouTube
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Three Ways to Get Valuable Links From Influencers
  "The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case ...
  Links, Search Engine Marketing, Social Networking, Twitter
• Millennials Hooked on Social Networking
  Millennials depend on social networking sites more than any other age group for personal connections and self-expression—but Gen-X adults are most likely to value recommendations about products and services on ...
  Customer Behavior, Demographics, Research Summaries, Social Networking
• Personal Branding Trends: The Top 11 for 2011William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Evolving the Customer Experience With Mobile TechnologyNathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss ...
  Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• Younger Execs Driving Mobile Use in C-Suite
  Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey ...
  Consumer Electronics, Customer Behavior, Demographics, Research Summaries, Smartphones, Social Networking
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• Top Retailers Sold on Facebook, Twitter for Marketing
  National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and ...
  Brand Equity, Facebook, Research Summaries, Social Networking, Twitter
• Four Tips for Successful Holiday Email Campaigns
  There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  Email Lists, Email Marketing, Marketing Tips, Social Networking
• Three Questions to Ask Before Using Social Media for Lead-Gen
  With the near ubiquity of online social networks, you might think they're just the thing for your lead generation and nurturing programs. But before you take a spontaneous Facebook plunge, ...
  Lead Generation, Social Media, Social Networking
• Older Workers Driving Social Networking at Work
  Gen-X information workers—and not those in the younger Gen-Y generation—constitute the majority of people who use social networking for business, followed closely by Boomers age 55 and older, according to ...
  Collaboration, Research Summaries, Segmentation, Social Networking
• The '8Ps' of Buying TriggersAdrian Ott
  Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, ...
  Customer Engagement, Customer Experience, Marketing Smarter, Marketing Tips, Social Networking
• Four Lingering Myths About Video-Email MarketingAndy Shore
  People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have ...
  Email Marketing, Email Service Providers, Marketing Tips, Social Networking, Videos
• Mobile Report: Browsing, Social Networking Up; Android Surges
  More than one-third of US mobile subscribers (34.5%) browsed the mobile Web as of August 2010, up 2.6 percentage points (PPs) from the previous three-month average, while 22.5% accessed social ...
  Customer Behavior, Research Summaries, Smartphones, Social Networking
• Seven Types of Smartphone Apps Driving Mobile Market
  Seven categories of mobile applications are expected to dominate the mobile market over the next four years: email, games, social networking, instant messaging, mapping and directions, music and radio, and ...
  Email Marketing, Mobile Marketing, Research Summaries, Social Networking