Social Networking

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• Social Network Demographics: Twitter, Pinterest, Instagram, FacebookLenna Garibian
  Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to ...
  Facebook, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy, Online Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Tradeshows/Events, Twitter
• Lead-Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)Sid Smith
  This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?"
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Direct Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, LinkedIn, Marketing Automation, Online Marketing, Search Engine Marketing, Social Media, Social Networking, Web Content
• Find Me Maybe: 61% Have Taken a Break From Facebook at Some PointLenna Garibian
  Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a ...
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• Social Networking: 45% Check Out Brands' PagesLenna Garibian
  Some 45% of online adults worldwide say they regularly check out brands' social networking pages, such as on Facebook; however, that proportion varies dramatically across geographic regions, according to a ...
  Brand Management, Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]Verónica Jarski
  Often, the best way to reach a huge goal is to break it down into small, less intimidating goals. To help businesses tackle the daunting task of developing a social ...
  Brand Management, Content, Customer Relationships, Facebook, Marketing Tips, Pinterest, Social Media, Social Networking, Twitter
• 10 Personal Branding Trends for 2013 (Part 2)William Arruda
  In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New Year. In this second installment, I have five more trends ...
  Branding, Career Management, Collaboration, Facebook, LinkedIn, Mobile Marketing, Networking, Social Networking, Videos
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media, Social Networking, YouTube
• Customer Service via Twitter: A Social Media Experiment [Infographic]Verónica Jarski
  As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading ...
  Brand Awareness, Customer Relationships, Customer Service, Public Relations, Social Media, Social Networking
• Pew: Digital, Social Technologies Redefining Arts PromotionLenna Garibian
  The Internet, social media, and mobile connectivity now permeate the operations of US-based arts organizations changing the way they stage performances, mount and showcase exhibits, engage audiences, sell tickets, and ...
  Blogging, Customer Behavior, Facebook, Mobile Marketing, Online Marketing, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• How Much Do You Know About LinkedIn? [Slide Show]Christian Gulliksen
  LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
  Career Management, Demographics, LinkedIn, Social Media, Social Networking
• Holiday Travelers Trust Online Travel ReviewsLenna Garibian
  Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new ...
  Blogging, Customer Behavior, Research Summaries, Social Networking, User-Generated Content
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• The Top 20 Social CMOs of the Fortune 100 [Infographic]Verónica Jarski
  BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only one in five Fortune 100 top-level ...
  Brand Awareness, Customer Relationships, Public Relations, Social Media, Social Networking
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Social CTAs Drive Engagement on Facebook
  When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot ...
  Customer Engagement, Facebook, Research Summaries, Social Networking, Word-of-Mouth
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter