Social Networking

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• Seniors Flock Online, Love Facebook
  Americans 65+ comprise less than 10% of the active Internet, but their numbers are growing: In the last five years, the number of seniors actively using the Internet grew 55% ...
  Blogging, Nielsen Data, Research Summaries, Social Networking
• DVR Use and Online Video Growth Strong
  In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video ...
  New Media, Nielsen Data, Research Summaries, Social Networking, Television, Videos
• Senior Execs Continue Shift to Online Media
  Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of ...
  Blogging, Mobile Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Ten Commandments for Effective Online Social NetworkingPaul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member ...
  Community, Customer Engagement, Marketing Tips, Social Media, Social Networking
• You're Like the Air to Me
  In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
  Customer Engagement, Customer Relationships, Social Media, Social Networking
• Social Media Video Viewing Up 98%
  Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to ...
  Facebook, Nielsen Data, Research Summaries, Social Media, Social Networking, YouTube
• Gen-Y Women Viewed by Gen-X as Trendsetters
  Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
  Brand Awareness, Customer Behavior, Research Summaries, Segmentation, Social Media, Social Networking, Women
• Reports of Email's Death Exaggerated
  While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
  Customer Behavior, Email Marketing, Smartphones, Social Networking
• The Three Most Popular Social Networks for Business (and Why You Should Use Them)Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you ...
  Facebook, LinkedIn, Networking, Social Networking, Twitter
• 25% of UK Ads on Social Networks
  Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage ...
  Advertising, Research, Research Summaries, Social Networking, Websites
• Transforming Customers Into a CommunityAdam Boyden
  When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They ...
  Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
• 19% of Internet Users Use Twitter
  Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use ...
  Research, Segmented Research Data, Smartphones, Social Networking, Survey Data, Twitter
• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• LinkedOut
  Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
  LinkedIn, Small Business, Social Networking
• Companies Frown on Tweeting, Friending
  Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
  Facebook, Management, Research Summaries, Social Networking, Survey Data, Twitter
• STAMP Out the Ad Noise
  Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
  Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word-of-Mouth
• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  Advertising, Blogging, Facebook, Nielsen Data, Research Summaries, Social Networking
• I Get Sentimental
  "The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent ...
  Customer Satisfaction, Marketing Analytics, Social Networking, Word-of-Mouth
• Gays, Lesbians Like Blogs, Social Networking
  More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.
  Blogging, Research Summaries, Segmentation, Social Networking, Twitter