Social Networking

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• Security Concerns Hampering Social Commerce
  More than one-half (55%) of social media users in the US say they are uncomfortable sharing credit card information with a known brand via secure payment on a social networking ...
  Customer Engagement, Research Summaries, Social Media, Social Networking
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design
• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  Community, Content, Social Media, Social Networking
• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  Marketing Strategy, Research Summaries, Social Media, Social Networking
• Personal Branding Trends for 2012 (Part 2)William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
  Career Management, Digital Theory, Forecasts, Personal Branding, Social Networking, Videos
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  Content, Research Summaries, Social Media, Social Networking
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  Mobile Marketing, Research Summaries, Smartphones, Social Media, Social Networking
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  Customer Behavior, Experian Hitwise Data, Pinterest, Research Summaries, Social Networking
• How Americans Use Social Media, and Why They 'Friend'
  Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to ...
  Research Summaries, Social Media, Social Networking
• 12 Marketing Predictions for 2012Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  Customer Engagement, Digital Theory, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Five Ways to Navigate Today's Influencer-Relations AvalancheDan Green
  Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And ...
  Marketing Tips, Public Relations, Social Media, Social Networking
• Three Ways to Maximize Lead Conversion
  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  Lead Generation, Sales, Social Networking
• Booz: Adaptability Is Key for Social Media Success
  Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social ...
  Marketing Smarter, Research Summaries, Social Media, Social Networking
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  Marketing Tips, Networking, Social Networking, Tradeshows/Events
• Three Approaches to Promoting Your Event OnlineHelen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and ...
  Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  Community, Email Marketing, Google, Google+, Marketing Strategy, Social Networking
• How Communities Are Changing Marketing (And Four Community-Building Lessons)Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
  Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Reputation Management, Social Networking
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
  Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge ...
  Market Research, Research Summaries, Social Networking, Twitter, Websites