Social Networking

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• 8 Do's and 5 Don'ts of Instagram for Building Your BrandAdrienne Erin
  Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ...
  Brand Awareness, Branding, Content, Content Marketing, Creativity, Customer Relationships, Instagram, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Product Marketing, Social Business, Social Media, Social Networking, Tradeshows/Events, Web Content
• Half of Financial Advisers Have Used Social Media to Convert ClientsLenna Garibian
  Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact ...
  Customer Behavior, Customer Communications, Customer Engagement, Facebook, Research Summaries, Sales, Social Media, Social Networking
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Web Content, YouTube
• Summly and Yahoo, Vine and Instagram, Google and GIFs, Flipboard, Business Klout... The Week in Social Media #SocialSkimAngela Natividad
  We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, Pinterest, Presentations, Social Business, Social Media, Social Networking, SocialSkim, Web Content
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube
• Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra Feldman
  Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
  Career Management, Job Search, Positioning, Recession, Social Networking
• Uses for Vine, Tumblr, and Hashtags; Twitter Ads; Social Warfare; and More... The Week in Social Media #SocialSkimAngela Natividad
  It's all here: great uses for Vine, promos via Tumblr, and hashtags on Twitter. Hashtags on Facebook. More targeted Twitter ads. YouTube's record-breaking traffic. Yammer for SharePoint. Social warfare with ...
  Advertising, B2B Marketing, B2C, Data, Digital Theory, Facebook, Google, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Top Brands With 'Social Currency': Subway, Google, TargetLenna Garibian
  Subway, Google, and Target took the top 3 spots on a ranking of 25 global brands for most effectively reaching their customers via social media, according to the 2013 Social ...
  Brand Management, Customer Behavior, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Digital Influence: Blogs Beat Social Networks for Driving PurchasesLenna Garibian
  Blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions, according to Technorati’s 2013 Digital Influence Report. Even so, brands seem to be investing more on ...
  Advertising, Blogging, Blogging Strategy, Community, Content, Customer Engagement, Customer Relationships, Facebook, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• SXSW Insights, Pinterest Analytics, Vine ROI, eBay, Etsy... The Week in Social Media #SocialSkimAngela Natividad
  As SXSW winds down, insights come flying: See videos on the most buzzed-about tech and startups, and learn to tell better brand stories via social. We've also got tips on ...
  B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Mobile Marketing, Pinterest, RSS, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• The B2B Marketer's Guide to SXSW [Infographic]Verónica Jarski
  On March 8, 2013, SXSW will start rocking Austin with more than 1,000 conference sessions and 580 booths at its Interactive Festival alone. To help B2B marketers hit the places ...
  B2B Marketing, Brand Management, Creativity, Social Networking, Thought Leadership, Tradeshows/Events
• Text Me Maybe [Infographic]Verónica Jarski
  In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. ...
  Customer Behavior, Email, Lead Generation, Mobile Marketing, Social Networking
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Social Media Week [Infographic]Verónica Jarski
  Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.
  Community, Social Media, Social Networking, Twitter, Word-of-Mouth
• Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
  The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
  Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Videos, YouTube
• The Social Oscar Goes to... [Slide Show]Verónica Jarski
  During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners. Here's an infographic ...
  Community, Data, Facebook, Social Media, Social Networking, Twitter
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales, Social Media, Social Networking
• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter