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• #SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This WeekChristian Neri
  Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to ...
  Advertising, AI, Facebook, Instagram, LinkedIn, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Small Business Digital Marketing Trends for 2018 [Infographic]Ayaz Nanji
  Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
  Digital Marketing, Marketing Strategy, Small Business, SMBs, Social Media, Social Networking
• Facebook 3Q17 Advertising BenchmarksAyaz Nanji
  The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect.
  Advertising, Facebook, Research Summaries, Social Media, Social Networking
• How Local Businesses Are Advertising This Holiday SeasonAyaz Nanji
  Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
  Advertising, Facebook, Local Marketing, Research Summaries, Small Business, Social Media, Social Networking
• #SocialSkim: New Algorithm Redefines Snapchat; Facebook's Messenger Broadcast: 10 Stories This WeekChristian Neri
  Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps ...
  Advertising, Content, Facebook, Marketing Strategy, Mobile Marketing, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Social Media and Blog Usage by Fortune 500 Companies in 2017Ayaz Nanji
  Fortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center ...
  Digital Marketing, Facebook, Google+, Instagram, Pinterest, Research Summaries, Snapchat, Social Media, Social Networking, Twitter
• The Top Social Networks for Sharing Holiday and Life-Milestone UpdatesAyaz Nanji
  Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social.
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Influencers' Top Social Networks for 2018Ayaz Nanji
  Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.
  Influencer Marketing, Instagram, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• The 15 Brand Logos That Appear Most Often on Instagram and Twitter PostsAyaz Nanji
  The logos of McDonald's and Nike appear most often in images posted on Instagram and Twitter, according to recent research from Brandwatch.
  Branding, Instagram, Logos, Research Summaries, Social Media, Social Networking, Twitter
• How Agencies Are Helping Brands With Social Media MarketingAyaz Nanji
  Brands are employing marketing agencies to help with a wide range of social media efforts, including content creation, monitoring, strategy, and campaign analysis, according to recent research from Simply Measured.
  Digital Marketing, Research Summaries, Social Media, Social Networking
• #SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekChristian Neri
  Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; ...
  Advertising, Content, Facebook, Instagram, Lead Nurturing, LinkedIn, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Sales, Snapchat, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Why Consumers Call Out Brands on Social MediaAyaz Nanji
  Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research ...
  Customer Relationships, Customer Service, Research Summaries, Social Media, Social Networking, Survey Data
• The Content Preferences of LinkedIn Members [Infographic]Ayaz Nanji
  LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
  Content, Content Marketing, Digital Marketing, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• How Americans Use Social Media to Access News in 2017Ayaz Nanji
  Most Americans now use social media to get at least some of their news, according to a recent report from The Pew Research Center.
  Facebook, Instagram, LinkedIn, Research Summaries, Snapchat, Social Media, Social Networking, Survey Data, Twitter, YouTube
• Five Ways Your Own Employees Can Boost Your Marketing ContentMonica Norton
  Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization ...
  Content, Content Marketing, Customer Engagement, Engagement, Sales, Social Media, Social Networking
• Facebook Advertising Benchmarks for 2Q17Ayaz Nanji
  The average clickthrough rate on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Most Important Attributes of Effective Online InfluencersAyaz Nanji
  Consumers say they are most likely to trust online influencers who come across as credible and who appear to have actually used the products/services incorporated into their posts, according to ...
  Content Marketing, Influencer Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• The Influence of Instagram on Fashion Decisions [Infographic]Ayaz Nanji
  Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana ...
  Instagram, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• Paid Social Media Budgets: Network Ad Spend TrendsAyaz Nanji
  Facebook is already the most used social network by marketers for advertising, and it is also the platform marketers are most bullish about for the next 12 months, according to ...
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, Sales and Advertising, Snapchat, Social Media, Social Networking, Survey Data, Twitter
• The 20 Most Effective Numbers in Facebook Post HeadlinesAyaz Nanji
  List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
  Content, Copywriting, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Writing