Social Networking

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• Twitter and Trolls and Squatters... Oh My!
  Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four ...
  Community, Social Media, Social Networking, Twitter
• What Works for B2B Marketers in Social Media?
  Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
  B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
• Steven Berlin Johnson on 'Why Twitter Matters'
  Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, ...
  B2B Marketing, Creativity, Customer Engagement, Social Media, Social Networking, Twitter, Videos, YouTube
• Website URLs Are so 2005
  Social network popularity is growing. So much that even TV is noticing. Major brands now list URLs not to their websites but to the social networks that they're on. "Look ...
  Advertising, Facebook, Social Networking, Television, Twitter, Websites, YouTube
• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  Community, Facebook, Interactive Marketing, Social Media, Social Networking, Television
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• The Foolishness of Fencing in Facebook
  In a post at the Acidlabs blog, Stephen Collins points to the results of a recent survey that found a whopping 55 percent of Australian employers blocked workplace access to ...
  Creativity, Facebook, Management, Small Business, Social Networking
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional NetworkWilliam Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them ...
  Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social MediaRoss Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each ...
  Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Leapfrogging for Success: Change the Game via InnovationEvan Gerber
  Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish ...
  Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
• Put Sociability in B2B Sales
  If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  B2B Marketing, Customer Relationships, High-Tech Marketing, Social Media, Social Networking
• Why All the Talk About Dog Food?Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have ...
  Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
• My So-Called Marketing Life: How Do I Extend the Reach of My Brand?Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she ...
  Brand Positioning, Branding, Networking, Social Networking, SWOT, Thought Leadership, Website Design
• Be Professional: Act Like It's a Cocktail Party
  You might have seen the PSA in which a teenage cyber-bully reads her hateful words from the podium of a school assembly. The absurdity of the scene illustrates a disconnect ...
  Facebook, Marketing Inspiration, Social Networking
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• Baby, You Can Tweet My Car
  Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  Interactive Marketing, Promotions, Social Media, Social Networking, Twitter, YouTube
• Twitter in Real Life
  Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would ...
  Humor, Social Media, Social Networking, Twitter, Videos, YouTube
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth
• Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueKimberly Smith
  How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge ...
• Hello? Is There Anybody In There?
  We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  Email Lists, Email Marketing, Segmentation, Social Networking