Social Networking

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• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  Market Research, Social Media, Social Networking, Targeting
• Customer Advocacy and the New Purchase FunnelMichael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  Blogging, Content, Research Summaries, Social Media, Social Networking
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• Potential Customers Are Telling You How to Market to Them!Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant ...
  Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• New 'X Factors' in Buying and SellingErnest Falkner
  Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the ...
  Collaboration, Sales, Social Networking
• Search and Email Still Rule the Web, but Social Networking Rising
  Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.
  Email Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Clash of the Social Network Titans: Google+, Facebook, and TwitterMichael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, ...
  Customer Behavior, Facebook, Google, Google+, Social Networking, Twitter
• Social Media in Canada: Likes, Follows Sway Brand Perception
  More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social ...
  Customer Behavior, Research Summaries, Social Media, Social Networking
• LinkedIn Now No. 2 US Social Network, Surpasses MySpace
  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past ...
  LinkedIn, Research Summaries, Social Networking
• Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?Sally Marshall
  Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people ...
  Community, Marketing Tips, Social Media, Social Networking, Targeting
• More Brands Using Social Networking to Win New Business
  More brands are using social networking to win new business: 43% of US companies say they are successfully using social networks to find new customers, up 8 percentage points from ...
  Customer Acquisition, Research Summaries, Social Networking
• Facebook, LinkedIn, and Twitter Hit New Audience Highs
  Facebook, the fourth largest Web property in the US, attracted some 157.2 million visitors in May 2011, an all-time high and a gain of 3.2 million visitors over the previous ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• Get Your Social Media Plans Ready to Play BroadwayChris Chariton
  Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they ...
  Customer Behavior, Social Media, Social Networking
• 'iParents' More Active on Facebook, Twitter
  "iParents," or parents who own iPhones, are more active than other parents on Facebook and are more likely to use the site to help with day-to-day parenting—such as learning about ...
  Facebook, Research Summaries, Smartphones, Social Networking, Twitter
• Three Ways to Adapt Your Email Communications to Changing Times
  "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  Email Marketing, Marketing Tips, Mobile Marketing, Social Networking
• LinkedIn, Twitter Most Important Social Accounts
  In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a ...
  LinkedIn, Research Summaries, Social Networking, Twitter
• Facebook Growth Outpacing Other Social Media
  Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking ...
  Facebook, Research Summaries, Social Networking
• The Convergence of Search and Social MediaJonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• LinkedIn Report: What's in a (CEO's) Name?
  Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by ...
  LinkedIn, Research Summaries, Social Networking