Social Networking

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• Value Creation in the Age of Collaboration (Part 3)—David vs. GoliathNilofer Merchant
  The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ongoing basis. Mass sharing ideas globally is easy using wikis ...
  Collaboration, Interactive Marketing, Small Business, Social Networking
• Successful Networking Through Personal BrandingDaniel Schawbel
  Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. The most important component of a successful job search is your ...
  Career Management, Facebook, Job Search, MySpace, Personal Branding, Social Networking
• Never Look for a Job AgainWilliam Arruda
  What if you never had to look for a job again? Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future ...
  Career Management, Job Search, Personal Branding, Social Networking
• Ten Tips for Perpetual Career Management: Forget the Corporate LadderWilliam Arruda
  The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder. In today's dynamic knowledge economy, ...
  Career Management, Google, Job Search, Social Networking
• Managing Your Marketing Career in a Web 2.0 WorldWilliam Arruda
  It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. ...
  Blogging, Career Management, Google, Job Search, LinkedIn, Social Networking, Videos
• Bridging Real and Virtual Worlds Through MarketingDavid Schendowich
  Marketing within social networks and Virtual Worlds is becoming a viable means for reaching and influencing the attitudes and behavior of consumers in ways that was never before believed possible. ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Second Life, Social Networking
• How Web Widgets Help With Viral MarketingRoger Cauvin
  A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets ...
  Blogging, Creativity, Social Networking, Videos, Word-of-Mouth
• Case Study: Fiskateers: How a Social Community Became a Veritable Sales ForceBL Ochman
  Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based ...
• MySpace Marketing Tips, Tricks, and HintsLuke Bodley
  Luke runs MySpace marketing campaigns on a daily basis. Here, he shares his real-world experiences and tips, including the best way to leverage MySpace to zero in on your target ...
  Advertising, MySpace, Social Networking, Targeting
• Top 10 Online Marketing Predictions for 2007Ryan Buchanan
  With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what ...
  Digital Theory, Email Marketing, LinkedIn, MySpace, Social Networking, Videos, Word-of-Mouth
• Three Dynamics of Viral MarketingEric Kintz
  Viral marketing focuses on leveraging existing social networks by encouraging customers to share product information with their friends. Here are some key insights that all marketers should use as they ...
  Segmentation, Social Networking, Word-of-Mouth
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 1 of 2)Lisa Johnson, Cheri Hanson
  Baby Boomers may still hold the purse strings, but a new generation of savvy 18- to 40-year-olds are changing the way all of us do business. It doesn't matter whether ...
  Customer Experience, Segmentation, Social Networking, Targeting
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 2 of 2Cliff Kurtzman
  In Part 1 of this two-part article, the author looked at how MySpace (and the social networking industry in general) has evolved. Here in the second part, Cliff examines how ...
  Brand Awareness, Brand Loyalty, Social Networking, Word-of-Mouth
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2Cliff Kurtzman
  The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also ...
  Facebook, MySpace, Social Media, Social Networking
• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube
• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape MarketingEric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly ...
  Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
• Strategic Social Marketing for NonprofitsNedra Kline Weinreich
  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more ...
  Blogging, Nonprofits, Positioning, Social Media, Social Networking
• A Nation of Dog Lovers: Reaching Out to Pet OwnersLisa Johnson
  Pets are the new people. We've all seen celebrities prancing around with tiny dogs in tutus, or we've read a magazine spread featuring actors and their four-legged companions. Pets are ...
  Advertising, Branding, Social Networking, Targeting
• Brands, Millennials and UniversitiesJoseph Benson
  How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying behaviors?
  Brand Ambassadors, Brand Positioning, Branding, Social Networking
• Think Globally, Act LocallyGarland Coulson
  The Internet has proven itself a great tool for small- and home-business owners to reach global markets. But what about people in industries that rely on local clients?
  Local Marketing, Newsletters, Social Networking, Websites