B2B Marketing

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• How B2B Brands Can Rock Social: B2B Marketing Forum Speaker Eric T. Tung on Marketing Smarts [Podcast]
  B2B Marketing Forum speaker Eric T. Tung discusses social media for B2B organizations, including why executives need to join their employees in the social space.
• The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]
  Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
• How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
  Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. He and his team at BRC Imagination Arts have ...
• Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]
  David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to ...
• From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]
  Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
• Marketing That Surprises: A Special Guest Host Takes Over Marketing Smarts [Podcast]
  In line with the theme of this episode—marketing that surprises—as well as the day it airs (April Fools' Day), a surprise host takes over Marketing Smarts to discuss campaigns that ...
• Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]
  Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets ...
• Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast]
  Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn ...
• Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]
  Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made ...
• Making Connections in B2B Marketing: Uthpala Kumara Talks to Marketing Smarts [Podcast]
  Aviation and hospitality industry marketer Uthpala Kumara of JKCS offers insights into building relationships in B2B industries with long, complex buying cycles.
• Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]
  Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.
• Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]
  You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining ...
• B2B Marketing Confessions: John J. Wall Talks to Marketing Smarts [Podcast]
  John J. Wall, author of B2B Marketing Confessions, shares insights from his book, including an explanation of "pragmatic marketing" and tips for calculating tradeshow ROI.
• Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast]
  Spredfast CMO Jim Rudden discusses trends in social marketing, content strategy, and using existing content to make "content risotto."
• Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]
  Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him ...
• Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast]
  Jay Baer's new book, Youtility, provides a comprehensive guide for businesses on "marketing sideways" and winning loyal customers by providing extremely helpful content. Baer offers compelling evidence that becoming a ...
• Networking for Introverts and Other Tips from B2B Forum Keynote Speaker Jill Foster [Video]
  B2B Marketing Forum Keynote Jill Foster gives us a sneak peek of her presentation "Stuck in Elevators and Other Unsavory Networking Disasters," and provides valuable networking advice for marketing professionals.
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called ...
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's ...
• Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]
  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking ...