Channel Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets LongerVahe Habeshian
  US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...
  B2B Marketing, Brand Positioning, Branding, Channel Marketing, Lead Generation, Marketing Challenges, Marketing Strategy, Measurement, Positioning, Research Summaries
• Why Your Customers Are Just Not That Into YouDan Kohn
  Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
  Brand Equity, Channel Marketing, Customer Engagement, Market Research, Personalization, Targeting
• Break Down Marketing Silos Now: Build Engagement With Cross-Channel MarketingRon Person
  Marketers have a tough job! No juggler's job has ever been as tough. With 13 or so online marketing channels (and just as many offline), the job of cross-channel marketing ...
  Channel Marketing, Collaboration, Management, Marketing Strategy, Measurement
• Content Marketing Trends for 2012: What's in and What's OutPawan Deshpande
  No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and ...
  B2B Marketing, Branding, Channel Marketing, Content Marketing, Digital Theory, Forecasts, Marketing Strategy, SEO
• Top 5 Marketing Trends for 2012Joe Cordo
  As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to ...
  Channel Marketing, Digital Theory, Forecasts, Marketing Analytics, Marketing Automation
• Delivering on the Promise of Marketing AutomationLaura Patterson
  More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid ...
  Channel Marketing, Collaboration, Lead Generation, Marketing Automation, Marketing Smarter, Marketing Tips
• How Digital Customer Behavior Is Changing Brand ManagementJen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
  Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• Digitally Savviest Magazine Brands: Time, People, Self
  Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to ...
  Branding, Channel Marketing, Digital Marketing, Research Summaries
• B2B Brands Tap (Social) Content Marketing for Lead Generation
  With lead acquisition the top goal of today’s B2B companies, marketers are prioritizing investments in social media and digital content marketing in 2011, according to a survey from Focus. Meanwhile, ...
  B2B Marketing, Channel Marketing, Lead Generation, Research Summaries
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five StepsJoshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation

Channel Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  National Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
  Brand Loyalty, Channel Marketing, Chief Marketing Officer, community management, Content Marketing, Customer Loyalty, Facebook, Google+, Instagram, Marketing Smarts

Channel Marketing: Online seminar broadcasts from the best minds in marketing

• Becoming the Über-Connected Company with Social MediaBroadcast on 12/2/2010 with Sandy Carter
  In this seminar, we'll address the hows and whys, in addition to the dos and don'ts of using social media to reach ecosystem partners as well as how to leverage your partners as part of your total social marketing efforts.
  Channel Marketing, Marketing Strategy, Marketing Tips, Measurement, Social Media
• Multi-Channel Analytics: Tackling the Toughest Measurement ChallengeBroadcast on 6/3/2010 with Avinash Kaushik
  Learn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!).
  Channel Marketing, Marketing Analytics, Marketing Strategy, Marketing Tips, Measurement, Online Marketing, Web Analytics
• Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up BusinessBroadcast on 10/2/2008 with Michael A. Brown
  When e-marketing hit its stride, you didn’t toss out your telephones, did you? Neither did your business prospects and customers.
  B2B Marketing, Channel Marketing, Customer Acquisition, Lead Generation, Marketing Strategy, Measurement, Sales, Telemarketing
• What Marketers Need to Know about Podcasting and Streaming VideoBroadcast on 8/9/2007 with Jeremiah Owyang
  Online communications are changing. Customers are now sharing their brand and product experiences with each other using podcasts, online video, and now live video streaming. With the web evolving to also include these richer media channels, the savvy marketer must learn how to listen, understand, and use the same mediums.
  Channel Marketing, Marketing Tips, Podcasting, ROI, Videos
• Crash Course #5: The Wide World of Direct Marketing on the WebBroadcast on 1/18/2007 with Jane Weber
  This information-packed session will be a fast-paced scan of major online marketing trends and best practices. This session will offer examples from top marketers, including a successful magazine publisher.
  Advertising, Channel Marketing, Copywriting, Direct Marketing, Landing Pages, Online Marketing, Web Analytics, Website Design
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 with Gregory Pollack
  This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
  Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

Channel Marketing: Marketing downloads for the busy professional

• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing